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Issue link: http://www.ifoldsflip.com/i/112509
4 0 U ND ER 4 0 2 01 3 15A Bryan Kroten Age: 37 Vice President of Marketing Maverick Aviation Group Bryan Kroten isn���t a thrill seeker even though he makes a living marketing those types of experiences. Perhaps more importantly, he���s an enthusiast and student of creating the perfect brand. A Chicago native, Kroten came to Las Vegas in 1997 after gaining some experience in the convention and meeting planning business. Networking led him to the Richard Petty Driving Experience, where he became a director of sales until 2006. He is also a founding member of Pole Position Raceway in Las Vegas. ���The one thing I really got from Richard Petty was creating, living and respecting that brand. I���ve taken that knowledge with me everywhere I���ve been in my career,��� he said. In high school, Kroten worked at a baseball card shop and traveled the country attending card shows for its owners. It was this experience that k, Cane erseeing dining, ate phiso been ding DJ cancer ghtclub and the n, F��. n a Hard compawith the piqued his interest in the hospitality ���eld, which he studied in college. When he arrived at Maverick, with about a decade of hospitality experience under his belt, the aviation tourism company whose charters take visitors to the Grand Canyon���s South Rim and numerous other areas of the region, had one business; now it has several, including Maverick Airlines and Mustang Helicopters. On any given day, Kroten is wearing a different hat, managing advertising, marketing, public relations or branding of a particular Maverick company. As last year���s president of the Las Vegas Hospitality Association, Kroten helped raise $100,000 in educational scholarships. He has also been involved with Speedway Children���s Charities as a board member for the past six years and will assist with the Dave Rice Foundation in 2013. ���B.S. 40 UNDER 40 2013 ���D.B. 1A Congratulations! TO JUSTIN KALB ON BEING INCLUDED IN 2013���S 40 UNDER 40. ALL OF US AT KALB INDUSTRIES WANT TO THANK YOU FOR GROWING OUR COMPANY AND HELPING BUILD A BETTER SOUTHERN NEVADA. 20130304_VI01_I.indd 15 2/28/13 3:01:16 PM