ZZZ - GMG - VEGAS INC 2011-2014

March 4, 2013

VEGAS INC Magazine - Latest Las Vegas business news, features and commentaries about gaming, tourism, real estate and more

Issue link: http://www.ifoldsflip.com/i/112509

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Page 23 of 47

4 0 U ND ER 4 0 2 01 3 12A Max Jacobson-Fried Age: 29 Owner and Operator Freed���s Bakery of Las Vegas W hether pushing chocolate-covered strawberries out the door on Valentine���s Day or experimenting with beer marshmallows dunked in dark chocolate with pretzels, Max Jacobson-Fried is keeping his family legacy ��� and a Las Vegas tradition ��� alive. His grandparents opened the bakery in 1959. In September of last year, he purchased it, after seven years of managing it. He���s grown up with some Freed���s employees, along with generations of clientele. ���We have grandparents come in with their grandchildren, who are now getting married, and they tell me how they���ve had every birthday cake here, and how, when they got married, they got a cake, and when their daughter married, she had a cake, and their granddaughter,��� he said. ���It���s cool to be part of a tradition like that in Las Vegas, where it sometimes feels a little bit transient.��� Jacobson-Fried was raised in Oregon, but frequently came to Vegas for family reunions ��� which usually meant working in the bakery. His first memory of the family enterprise: making a bagel with his grandfather and covering it with sprinkles. Now he spends his days looking over recipes with his baker, trying to communicate what the customer wants and juggling myriad bakery details in an allday, all-week routine. But opening a new chapter of the family business won���t mean forsaking old ways. ���We���re not changing any recipes,��� he promised. ���For me, it���s trying to come up with some new products and focusing on the things that my aunt and my grandparents always focused on ��� quality and service. As long as those two things are top of mind, it���s hard to do wrong.��� ���G.R.D. 4 0 U ND ER 4 0 2 01 3 Wendy Lincoln Adam Kramer Age: 39 Vice President, Chief Nursing Executive St. Rose Dominican Hospitals, Rose de Lima Campus F or Wendy Lincoln, managing one hospital department would probably be too easy. Prior to arriving in Las Vegas in 2004, she ran trauma and dialysis units in a West Virginia health care facility. Starting as a manager of the intensive care and intermediate care units at St. Rose, Lincoln advanced to a vice president position in only eight years. Before her executive appointment, she was overseeing eight departments. Her rise in the administrative ranks is largely due to her ability to seek out industry best practices, saving lives and money along the way. Under her guidance the hospital has implemented poli1A 20130304_VI01_I.indd 12 Age: 28 40 UNDER 40 2013 Director of Entrepreneurship and Vegas Young Professionals Las Vegas Metro Chamber of Commerce cies that significantly decreased emergency room wait times. She has negotiated vendor contracts benefiting the hospital with cost savings and was a member of the hospital���s stroke committee that helped St. Rose de Lima receive Advanced Certification as a Primary Stroke Center from the American Heart Association. ���Seeing better quality and saving lives while being able to cut costs, that���s what makes me passionate,��� she said. Her proudest achievement at St. Rose has been her work with a condition known as sepsis, a deadly whole body inflammation that is caused by an unchecked infection. She helped establish one of the best programs of its kind in the state that helped to reduce St. Rose���s sepsis death rate by 59 percent. This work has also encouraged other valley hospitals to create formalized programs to better handle the condition. In her free time, Lincoln volunteers at a downtown Henderson food bank on weekends, helping to feed 175 to 200 people a day. She also volunteers at Lake Mead Christian Academy, where her children attend school. ���B.S. M ��� y wife���s job brought us here, and Las Vegas is keeping us here,��� remarked Adam Kramer, who thrives on working with start-up entrepreneurs to build a sustainable local business ecosystem. JumpStart Vegas, an entrepreneur-led initiative supported and run by the Las Vegas Metro Chamber of Commerce, is just one of Kramer���s many pet projects. Its panel includes representatives of start-ups in all different stages ��� some, for example, working with VegasTechFund and others who���ve already had success and sold their companies. ���They would like to be connected to businesses that they can use for resources, and our businesses have reached out to us and said, ���How can we support start-ups?��� ��� Kramer explained. Meanwhile, since 2012, Kramer has helped grow the membership of Vegas Young Professionals by more than 400 percent. Every special development event has sold out in the last 14 months. ���We see people who are moving here, who are talking about Vegas,��� he said. ���The people here are more than just concerned about their business. They���re concerned about how to build a community and working with them and their energy truly is an inspiration for what I do.��� Kramer himself was a seasoned entrepreneur at a young age, spending his days running a digital media business that created online videos for companies such as State Farm Insurance and Clear Channel Outdoor, while also working in social media. Moving from Los Angeles three years ago helped him to appreciate the relative ease of starting a business here. ���I can only hope to give back half as much of what I���ve gotten from this community,��� he added. ���G.R.D. 2/28/13 2:58:49 PM

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