Boston Common - Niche Media - A side of Boston that's anything but common.
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TALENT PATROL the Dead Sea for rest and rejuvenation. As a side effect, she noticed, her skin was improving. "The Dead Sea has minerals you can't find anywhere else," explains Torres. Now 28 and a 10-year survivor, Torres has launched a Dead Sea mineral–based beauty brand, Arianna, and opened her first Boston store, just around the corner from The RitzCarlton, to peddle the line. The store is actually her third, building on the sucMorning beauty ritual: "I shower cess of boutiques on Martha's Vineyard with a gentle and in Newport. exfoliating cleanser, When she first moved to the United wash my face with a States, Torres found inspiration working toner, then apply a for a cosmetics company in Los Angeles. facial serum, eye cream, and a "I wanted to do the same thing to help moisturizer with other people with weak immune sysSPF. I finish with tems," she says. So she sought out mineral makeup— skincare manufacturers who used Dead powder, not liquid, Sea minerals but few dyes or chemical because liquid clogs the pores." preservatives, and sourced them for her intended boutique. She opened her first Advice to entrepreneurs: store in Edgartown in 2008 with partner "Don't be afraid to Dekel Ainbinder. "We never expected it take risks and would be so huge," Torres says. "We express your started to get calls from all over the councreativity." try from people who had heard about us through a friend or could only come during the season. That's when we understood that we had Miri Torres's Tremont Street boutique something people really liked." showcases her She and Ainbinder took the further step of developjust-launched skincare line, Arianna. ing their own skincare line under the moniker Arianna (named for her oncologist in Israel), which took several years to develop and has just arrived in stores this year. "Although spas have been clamoring for it already," she says, "we want to keep it exclusive to our stores. You can't find it anywhere else." The luxe gold and white packaging matches the clean but plush interior of the shop. The line currently includes 18 products for face, body, and nails, with the sea salt scrub and shea body butter being the most popular. Their eye serum and SKINCARE NEWCOMER MIRI TORRES LAUNCHES A BEAUTY gentle facial exfoliator are also flying off the shelves. BOUTIQUE IN THE HEART OF BOSTON. BY JANICE O'LEARY The Medford resident feels completely at home in her adopted city and says one of the reasons she chose or Miri Torres, great skincare began with a need for healing, rather Boston was its world-class hospitals. She remains impressed with how much than concerns about beauty or aging. The Israeli native was diagnosed scientific knowledge even the casual customer has, which confirms her deciat 17 with cancer and underwent chemotherapy and steroid treatments sion to launch a science-based beauty line here. But Torres knew she had that kicked the disease but left her with scars, inflamed skin, and stretch found her home recently while cheering in the stands at a Celtics game. "You marks. She found she couldn't use most skincare products because her skin feel like a Bostonian among so much fan support," she says. "You feel a part was hypersensitive to chemicals. Her one source of relief was monthly trips to of something." 151 Tremont St., 781-874-2147; arianna-skincare.com BC INSIGHT F 52 PHOTOGRAPHY BY KEN RICHARDSON common sense beauty BOSTONCOMMON-MAGAZINE.COM 052_BC_SP_TalentPatrol_Spring13.indd 52 2/12/13 3:04 PM