Shelby Shopper

May 28, 2020

Shelby Shopper Shelby NC

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Page 16 - shelby shopper & info - 704/484-1047 www.shelbyinfo.com Thursday, May 28-June 3, 2020 CAROLINA FAMILY CARE 707 W. King Street, Kings Mountain, NC 704.734.0001 carolinawellnesscare.com • carolinacosmeticcare.com carolinawellnesscare.com • carolinacosmeticcare.com Celebrating Celebrating 25 Years! 25 Years! Thank You for Your Support! Combined color guard of the Amerian Legion and Sons of the American Legion Squuadron #82 post the colors at the Sons of the American Legion Honoring Our Veterans Program on Saturday May 23, 2020. – Photo by Jeff Melton LOCAL • TRUSTED • RESULTS Carolina Carolina CLASSIFIEDS .com Now add a photo to your classifi ed advertisement for only $6.00 as the song goes... "Every Picture Tells A Story Don't It..." "GROWTH" CONTINUED FROM PG. 15 moving into retail once things get better. The other two recipes will wait until we feel we have estab- lished a footing in the 535 SEG stores. Elijah, who just gradu- ated from Anderson Univer- sity with a BS in Marketing, has been the primary driver for their Social Media and is 100 percent in charge of our ad spending, which Bret said has been increas- ing their sales, which is all data driven and measured. Said Bret, "He's got a pretty good handle on it and keeps learning more and those ads are get- ting better and the daily spend getting crazy bigger! The results are sustained growth. "He is also in charge of the website which he cre- ated back in October 2019. He's in the process now of rebuilding it to be super proficient for mobile users since 84 to 92 percent of all on-line sales are from mo- bile devices. He's jumped in back in January, moved home in late February to finish classes on-line while working with me on 12- to 14-hour days. We have reached over 2 million folks with our ads in just the last four months. "Elijah has since ex- panded our reach, in- creased our budget to push growth to where we now have a pool of close to 15 million who we will reach in the next 3-6 months." Morey noted all this has already accelerated their need for 2-3,000 square feet of warehouse/office warehouse space so they can pack ahead more and be able to hire help. "We know that we need to be in and settled by no later than early August to handle our Christmas sell- ing season which, just in late November and De- cember will add 40 percent to our year-end sales! "If all goes well, and with God's help, we could reach $1 million in sales for 2020. We are very, very blessed," he said. Morey said he believes that by careful and calcu- lated growth they want to achieve a balance between retail and their on-line busi- ness so they can have more control, with new products coming out only when it makes sense. Said Bret, "We have a nice variety now. There's always room for other products. But our intention has always been to make a product to fill a need, or unique niche, not just make a new product because we want to." For more information on the duo and their sauces, go to elijahsxtreme.com. The new Elijah's Original Handcrafted Roasted Pepper Sauce topping a very delicious looking sandwich! Custom boxes made to fill the Camping World order which went to all 135 Camping world locations for their May-June grill fest.

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