Boston Common - Niche Media - A side of Boston that's anything but common.
Issue link: http://www.ifoldsflip.com/i/84881
PHOTOGRAPHY BY PETER SU (BONOBOS) FASHION 411 Find rich autumn hues at the first Bonobos store in Boston. PANTS PARTY Bonobos makes its colorful Back Bay debut. Online retailer Bonobos proves that nothing can take the place of in-person service with the launch of The Bonobos Guideshop on Newbury Street, the brand's first brick-and-mortar location outside of its New York City headquarters. "We chose Boston as our launch city because the guys here wear color well and love our fit and sense of humor," says Andy Dunn, CEO and founder of Bonobos. "We have a vibrant group of customers who have been incredible brand advocates for us since our first pants parties here in 2008." Those "pants parties" have now evolved into the store setting wherein Bonobos guides act as both personal shoppers and stylists during scheduled one-on-one, 45-minute appointments. Have a guide show you a Kingston Rower cotton crew-neck sweater or the rich rifle-green Shamus trench coat this fall. 85 Newbury St., 877-294-7737; bonobos.com bold and brief CALVIN KLEIN UNDERWEAR CELEBRATES ITS 30TH YEAR WITH A NEW COLLECTION THAT GIVES A NOD TO ITS NEARLY NAKED PAST. swash buckler H H IS FOR HOMME AT THIS BOYLSTON STREET BOUTIQUE. ermès's Figure belt ($880) debuts a new look for the iconic fashion house. Supple black bridle leather feels both sophisticated and urban with its three rows of perforated detailing and a concealed silver buckle. Its monochromatic tone ensures the belt is subtle enough for the office, while its unexpected texture underscores the edge in a man's sartorial sensibility. The Heritage on the Garden, 320 Boylston St., 617-482-8707; hermes.com 84 BOSTONCOMMON-MAGAZINE.COM IN 1992 CALVIN KLEIN's advertising campaigns with our very own Mark Wahlberg launched both the Southie native as a sex symbol and the brand as the "pioneer of designer under- wear," as Tom Murry, Calvin Klein CEO and president, puts it. To celebrate its 30th anniver- sary, Calvin Klein Underwear honors legacy with the introduction of Modern Classic, a new line of men's unmentionables that features the brand's signature gray logo waistband atop three contemporary styles. The reimagined low-rise briefs, that trunks, and boxer briefs ($24.50 each) are made of an exclusive microfiber for a superior fit and are offered in shades of black and gray, as well as a contemporary red-and-blue stripe and spirited red. The updated look is most definitely underwear for the new (and older) kids on the block. Macy's, 450 Washington St., 617-357-3000; macys.com BC The Modern Classic brief.