Rutherford Weekly - Shelby NC
Issue link: https://www.ifoldsflip.com/i/1511985
Page 16 - Rutherford Weekly 828-248-1408 www.rutherfordweekly.com Wednesday, November 22-November 29, 2023 293 S Broadway St., Forest City 828-245-0434 Monday & Tuesday 8AM-5PM Thursday & Friday 8AM-5PM Sat. 8AM-12PM • Closed Wed. Not Just Oil, Pennzoil FAST FAST FAST FAST WAY WAY WAY WAY LET US DO YOUR DIRTY WORK! KIDS' CORNER BROUGHT TO YOU BY: Rutherford Weekly's publisher and its advertisers are not responsible or liable for misprints, typographical errors, misinforma- tion herein contained. We reserve the right to edit, reject or accept any articles, advertisements, or infor- mation to be printed in this publication. We will provide ad proofs for pre-paid ads or ads that are placed by established clients. No proofs may leave our premises without payment and permission and are copyright by Rutherford Weekly. No part of this publication may be reproduced in any form without permission from the publisher. CANCELLATION OR CORRECTION DEADLINE: is the same as the order deadline because much of our cost is involved in the production of the ad itself. If you have to cancel an ad after deadline, it may be necessary to charge for the time and materials we've spent on preparing the ad. Display & Classified Deadline is Tuesday at 3pm. ERRORS: We want your ad to be accurate and correct, and normally there will be no errors. However, should there be an error and it is our fault, we will give you a correction letter and return (and/or give credit) for the actual space occupied by the incorrect information. You should notify us of the error immediately and before the ad runs a second time. COPIES: ONE Free copy of Rutherford Weekly is available per household. Additional copies are available at our office for a $1.00 charge. No individual or business is permitted to place or attach any flyer, poster or any type of advertisement of any kind to our boxes or on our racks. FIRST MEDIA, INC FIRST MEDIA, INC "Creating Business For People" ® Proud Member of: Association of Community Publishers CIRCULATION C O U N C I L VERIFICATION Audit by Circulation Verification Council Display Advertising: Mayra Littman • mayra@cfmedia.info advertising@rutherfordweekly.com advertising@rutherfordweekly.com Editorial & Announcements: events@rutherfordweekly.co events@rutherfordweekly.com For Classified Ads Call 828-248-1408 or email: classifieds@rutherfordweekly.com classifieds@rutherfordweekly.com Creative Director: Jan B. Cook advertising@rutherfordweekly.com advertising@rutherfordweekly.com Distribution: Tommy Sims • Greg Grimes RUTHERFORD WEEKLY 157 West Main Street, Forest City, NC 28043 Phone 828-248-1408 Visit us online at: rutherfordweekly.com Sales and consumer holidays compete for shoppers' attentions every year between Thanksgiving and New Year's Day. Such events save consumers billions of dollars every year, but small business owners know it's no small feat getting holiday shoppers to part with their hard-earned money. Competing for holiday shoppers is hard work, but those efforts can provide a big payoff. According to Finder's Black Friday Statistics 2022, 55 percent of men and 52 percent of women planned to shop Black Friday sales in 2022, when men planned to spend $465 and women intended to spend $300. If small business owners are concerned they can't compete on Black Friday, they can always look to Small Business Saturday, which encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Competition can still be steep on Small Business Saturday, but the following are some strategies business owners can employ to make the most of this unique event on the holiday season calendar. • Update your website. The Small Business Administration recommends that small business owners consider a digital makeover for their websites. Even though Small Business Saturday encourages individuals to shop in person, modern consumers typically peruse online offerings fi rst. Updating an outdated website or simply reviewing all information, including product details, on the website to ensure it's up-to-date can help small businesses make a strong fi rst impression with holiday shoppers. • Promote Small Business Saturday. Though it's been around for more than a decade, Small Business Saturday is not yet the household name that Black Friday has become. Small business owners can drum up interest in Small Business Saturday by promoting the day on their social media. Advertising in local newspapers is also a way to let customers know about special shopping hours. • Sell and promote gift cards. Gift cards help national retailers generate substantial revenue each year, and there's no reason why small businesses can't get their piece of the gift card pie. Gift cards remain wildly popular, as a recent survey from the National Retail Federation found that 54 percent of participants identifi ed gift cards as the most-wanted gift of the 2022 holiday season. Small businesses can offer discounted gift cards on Small Business Saturday and promote those efforts on their websites and via social media. • Open early and close late. Small Business Saturday, which occurs on the Saturday after Thanksgiving, is a great opportunity for small businesses to start the potentially lucrative holiday season off on the right foot. The SBA urges small businesses to open early and close late on Small Business Saturday so they can capitalize as much as possible on this popular retail holiday. How businesses can make the most of Small Business Saturday Small business owners can embrace various strategies to make the most of Small Business Saturday.