Issue link: https://www.ifoldsflip.com/i/1468800
D iscounts are one of the perks of aging. They're a much-needed break for seniors on a fixed income who are struggling to make ends meet, but they go beyond lowering prices to acknowledging seniors and showing them that they're valued members of the community. Members of Mill Valley Village, which is one of sev- eral Marin Villages and part of a nationwide move- ment that helps elders to remain independent and stay in their own homes, receive a wide variety of discounts from local businesses. Steering-committee chair Connie Dubin explains that she and another member approached local businesses in the village's early days and asked them to give members a dis- count. They loved the idea, and members have been getting discounts on purchases ranging from eye- glasses at Wink Optics to workouts at Body Kinetics ever since. They simply show a special membership card, and the business gives them a discount. "They're happy to do it," Dubin says, and in re- turn, they get promotion on the village's website and appreciation from villagers. Members like support- ing local business, and shopping in town is easy if they no longer drive, but, "That's just the tip of the iceberg," she says. People get to know each other and create con- nections, and they often develop relationships with members of the business community and make new friends. "It's the wonderful feeling that you're part of a community," she says. Discounts are available from stores, services and entertainment venues, and the Rotary Club of Mill Valley gives grants to provide discounted member- ship for people who are income-eligible. Vivalon (formerly Whistlestop), a nonprofit or- ganization in San Rafael that serves seniors, gives discounts on its own programs, which include classes and workshops. It also offers low-cost meals at its Jackson Café. Please see DISCOUNTS, Page 14 One of the perks of aging Benefits of senior discounts can add up By Judith M. Wilson Special to the Marin IJ Some local grocery stores and other local businesses offer senior discounts on set days. – Photo courtesy of Getty Images 12 June 5, 2022 Senior Living A Marketing Supplement of the Marin Independent Journal | marinij.com