Brookfield/Elm Grove Monthly
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APRIL 2013 pet," Rutta said. Trends for gowns tend to vary a bit from year to year – BROOKFIELD – For most Rutta noted that this year people, the memories of she has seen a surge in poputheir high school prom are larity for softer-colored dressamong the most treasured es such as champagne. Howrecollections of their teenage ever, she advises girls to look years. The formal school more for the gown that will dance is considered a milebest fit their personality , stone for young adults as rather than the most intheir lives move forward demand fashion. toward college and adult"We tell them to keep an hood. Wearing the perfect open mind. Sometimes the dress or tuxedo and accomdress they saw online or in a panying a date to the dance magazine might not work has always been tradition for best for them or their body the event – but as times type. We tell them to try on change, so does the prom lots of dresses because the experience for today's high one that fits awesome may schoolers. not be the one they first Brookfield East High Charles Auer/Freeman Staff thought of," Rutta said. School, 3305 N. Lilly Road, Bliss Bridal, 14685 W Capi. A Coral Hi-Low style dress tol Drive, is another popular will hold its prom on May 3 with a short cocktail dress destination in the quest for at Downtown Milwaukee's Wisconsin Club. For over five with a sequined bodice and a the perfect prom dress. long, flowing chiffon skirt by Owner Lydia Doyle said that hours, the school's junior class of students will gather Alyce, available at Bliss Bridal her business sees girls and at the exclusive social club their mothers travel from all in Brookfield. for a night of dinner and across the state – even from dancing with their classnorthern Illinois – to shop at ed for years. mates. the store, which carries some "I remember my freshman brands so exclusive they are Since returning to school year on the soccer team and unavailable anywhere else in after winter break, the school's prom committee has hearing all of the juniors the Midwest. The goal of talk about how excited they been busy planning the helping each girl find a upcoming event. For Marina were for their prom and unique gown is something when they came back, they Kane, a science teacher at that Doyle and her staff take just kept telling us how great very seriously even going so the school and the commit, tee's faculty adviser, this will it was," Conway said. far to have special restricThe hype that is passed be the 15th year of working tions in place that prevent to figure out every detail for down year after year from the same dress from being upperclassmen to the the event, which, she notes, sold to students going to the younger students has fueled same school. she enjoys as much as the a whole new industry as students. "We keep track of the stores clamor for teenagers "I've been in charge of schools and what dresses are to purchase elaborate gowns, being sold to girls there. planning prom for 15 years shoes, jewelry and accesand it's my favorite event to Each dress has a tag on it sories in preparation for this and as soon as we sell that chaperone. It's just so much high school tradition. The fun seeing the kids dress up dress, we mark the name of extensive planning done by and act like ladies and genthe school that the girl goes many high school girls – and to on that tag and keep that tlemen," Kane said. Along with a small team of often their mothers as well – information," Doyle said. is a lengthy process, as students comprising the "We don't even let girls try "prom season" typically prom committee, Kane and on dresses that someone begins in early January each from their school has already her group have held bake sales, sold T-shirts and host- year. purchased; we're very strict Excitement for the dance ed a mock pageant for Brookon that. Right away when field East boys as fundraisers drives girls to find the perfect they come in, we ask what dress, typically a formal to cover the majority of the school they go to so we know gown. Mindy Rutta, owner of before they start trying dance's expenses. The committee's efforts have paid off Jess Fleur Fun, 2836 N. dresses on. We won't sell a Brookfield Road, Suite 1, – the only cost that the studress to someone if someone dents (Kane anticipates that describes the most popular else from their school as styles as being extremely the attendance will be already purchased it." around the same number as high-fashion. After all, as the prom expe"The girls are amping up last year, which was 320) will rience continues to be hyped be paying for is for the meal everything – it's about findup year after year, one thing served that night at the Wis- ing the dress that's a showis for sure – each girl wants stopper. They're looking for consin Club, the price of to make sure it's everything which is included in the sale something that will amp up she waited for. The extensive their personal style, often a of the prom ticket. planning involved isn't just very glamorous dress with For Bryanna Conway one , for a single night of dancing lots of jewels and bling. It's of the students serving on with their friends, it's also the prom committee, this has something you would almost for the memories that will been an event she has await- expect to see on the red carlast a lifetime. By Sarah Grannis Special to The Freeman seeing old favorites make a comeback. "Pastel colors are also going From Page 1A to very popular again this year, along with eyes that are "The trend used to be that going to look dewey and men were wearing their hair luminious," Molter said. a little rougher. Now we're However, don't assume that starting to see less of a the new trends are going to be grunge-like feel to their boring. Traditional and hairstyles. It's going to be much more tailored," Noah refined makeup looks will said. "Both men and women soon be getting much flashier. will be doing more upkeep "A big trend this year is with their styles and spending going to having mostly natumore time on them." ral makeup and then adding a While the idea of dedicating pop of color to that naturally more time to your hairstyle flawless style. For example, may sound like a chore, Noah you might see nude eye shadassures women that these ow paired with a very bright trends won't be difficult to lip color as a focal point – or keep up with. In fact, it's like- the opposite effect, having ly that they already have the muted pink or plum lips and necessary styling tools to cre- vibrant eye shadow. ate these chic looks. Myofascial release "Try using your flat iron like a styling iron. You can As always, keeping up with use it to semi-curl and bend the latest beauty trends is certhe hair instead of just tainly exciting but can also be straightening it. You really a little exhausting. Fortunatehave much more control in ly massage therapist Erika , styling with a flat iron. Wilson confirms that because There's a lot more that you of society's increasing focus can do with a one-inch flat on health, spa treatments will iron compared to a one-inch be even more in demand durcurling iron," Noah said. ing the warmer months. "Massage therapy is becomHigh-fashion makeup ing much more popular," WilThe high-fashion trend will son said. "People are really understanding the value in extend to ladies' makeup as taking care of themselves so well. Lauryn Molter, an they can be healthier and just esthetician and makeup artist, said to look forward to more balanced. Taking care of Trends themselves gives them a much better perspective on things and also makes it easier to deal with stress and other challenges in life." One of the most in-demand massage treatments that is growing in popularity is the myofascial release technique. Wilson counts the technique among her favorites and said that clients frequently request the massage. "The myofascial release is a technique that releases the body's natural patterns and helps the client deal with any postural problems. It involves some rolling and shifting of the skin so that you're really working with the body rather , than just working down on it," Wilson explained. "Not only does it feel really good, it's deeply relaxing." Traditionally women were , considered to be the primary client base for spas. However, as more individuals are focusing on making wellness a priority in their lives, spas are seeing increasing numbers of men becoming frequent clients. "There used to be a stigma with men coming in to get spa treatments – I don't really see that much anymore. Men are coming in now for deep tissue and sports massages. They are realizing that everyone has aches and pains." Looking for a way to save? You need to insure both your auto and your home, so why not save money in the process? Call today for a free, no-obligation look at auto and home discounts from American Family. Keith Loveless Agency, Inc. 13500 Watertown Plank Rd. Suite 105 Elm Grove, WI 53122 (262) 785-1033 kloveles@amfam.com 230162003 Lots of work goes into making prom night special Freeman Brookfield & Elm Grove • Page 5A American Family Mutual Insurance Company and its Subsidiaries American Standard Insurance Company of Wisconsin American Standard Insurance Company of Ohio American Family Insurance Company Home Office - Madison, WI 53783 amfam.com © 2008 001726 — Rev. 11/08 231350003