Tehama - The Magazine - Red Bluff Daily News
Issue link: https://www.ifoldsflip.com/i/88895
Striving for New Tehama Country." To local businesses and community leaders, the branding slogan unveiled earlier this year is more than an advertising head- line. It is an attitude and centralizing theme that they hope will revitalize the local economy and increase opportunities for business- es and jobs. "We're competing with thousands of other commu- nities for new business, industry, private invest- ment, and revitalization," said Kathy Garcia of the Tehama County Branding Project, a grassroots move- ment to promote tourism in the region. "Cities that are the most successful in growing opportunities are tourism-friendly, because anyone thinking of moving their business or residence first looks at a potential community through the eyes of a visitor." In order to build a tourism-enhanced econo- my, there needed to be a countywide commitment to making the region a better place to live, visit and do business. The Branding Project needed to develop a realistic vision for the future based on a mar- ketable brand, and a plan on how to achieve that vision. The Branding Project also needed fund- ing. "Reach Your Peak in With enthusiastic com- munity support, the Branding Project raised money from donations and fundraisers that featured Tehama County assets. The funding enabled the Project to get underway. "The first challenge was to identify a brand that positioned Tehama County as a must visit destination," said Kate Grissom, 12 Tehama - the Magazine, October, 2012 Branding Heights in Tourism By Laurie Dana Marketing Director for Rolling Hills Casino and member of the Branding Project Leadership Team. "We have many local attributes including scenic beauty, outdoor recre- See BRAND, page 14