VEGAS INC Magazine - Latest Las Vegas business news, features and commentaries about gaming, tourism, real estate and more
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IN BUSINESS ENTERTAINMENT NEW LUXURY GUN LOUNGE BEGINS SEEKING EMPLOYEES By Delen Goldberg staff writer Guns, babes and celebrities — that's Machine Guns Vegas, in a nutshell. The new shooting range, which Machine Guns Vegas will be located behind the Mirage at 3501 Aldebaran Avenue and will be open daily from 10 a.m. to 8 p.m. To apply for a job, send a resume and headshot to jobs@ mgvegas.com. markets itself as the world's first luxury gun lounge, is set to open early next year and needs to fill its ranks. The company recently advertised almost 40 available jobs for range masters, sales hosts, cashiers, hostesses, runners, range safety officers, armorers and loaders. MGV is a typical shooting range with a high-end, sexy twist. The bulk of the 10,000 square-foot building will be filled with 16 shooting lanes where customers can fire modern and exotic weapons, including machine guns, assault rifles, handguns and historic World War II firearms. Tucked away from public view will be two private shooting lanes and a VIP waiting lounge for celebrities and high rollers. "Gun girls" (hosts who double as spokesmodels) will greet customers and help them choose weapons and upload photos and videos to YouTube, Facebook and Twitter. A retail store will sell designer handbags with built-in holsters and guns engraved with customers' names. "MGV was created to fill a void in the Las Vegas tourist market," said Managing Partner Genghis Cohen, a former Royal New Zealand Army officer who now works in the Las Vegas nightlife scene. "It was obvious there was a need for a customer service-oriented firearms experience in Las Vegas with unique, select offerings for celebrities and high-net-worth individuals." MGV will be located behind the Mirage at 3501 Aldebaran Avenue and will be open daily from 10 a.m. to 8 p.m. To apply for a job, send a resume and headshot to jobs@ mgvegas.com. 10 AUTOMOTIVE PHOTOS BY PAUL TAKAHASHI YELLOW, BUT NOT MELLOW: Lamborghini Las Vegas in Henderson opened a new showroom and unveiled the automaker's latest model, the Aventador LP 700-4, shown above. About 100 Lamborghini owners, admirers and their friends attended the Nov. 10 opening event. EXPANSION OF AREA LAMBORGHINI DEALERSHIP SENDS AUTOMOBILE FANS' HEARTS RACING By Gregan Wingert staff writer In a damaged Las Vegas economy, Lamborghini owner Michael Obradovich could be found Nov. 10 nearly drooling over the newest luxury sports cars, valued somewhere in the $500,000 range. Obradovich was one of about 100 people who attended the grand opening for the Lamborghini of Las Vegas' 2,600-square-foot showroom expansion. The dealership, located in Henderson, also unveiled the Italian sports car brand's newest model, the Aventador LP 700-4. Even with Nevada's 13.6 percent unemployment rates, Lamborghini CEO Wolfgang Hoffmann said Las Vegas was a growing market for the company. Hoffmann said the Las Vegas dealership was selling an average of 20 cars a year to affluent clientele who "want to express their success." Jim DiGuilio, general manager for the Las Vegas dealership, says there are still people employed who are fulfilling their dreams of owning a sports car. "Even if unemployment is 10 percent or 12 percent, that means 80 percent are working," DiGuilio said. The type of person who buys a Lamborghini has changed, Hoffmann said. Currently, more doctors and VINTAGE VROOM: On opening night of the expanded Lamborghini dealership, not all of the vehicles on the showroom were new. Among the cars on display was privately owned 1967 400GT 2+2 model, the interior of which is shown here. entrepreneurs who value the latest innovations in technology are laying down the high dollars for the exotic cars. For Obradovich, who invents cell phone and car navigation devices, the Lamborghini's technology isn't the main reason he purchased his 2008 Lamborghini Superleggera. It's more on the emotional level — the excitement that he and others feel about the company's vehicles. "People are always posing on the car," he said, explaining that he oftens finds evidence after a grocery store run — handprints on the window. How it handles was another reason Obradovich bought the car. "You feel like you're crawling at 70 mph," he said. "It drives like a dream." Obradovich, who lives in Summerlin, likes to cruise up and down Sahara Avenue. But he boasts that he needs to drive his car only once down the Strip to turn heads. "It's all attitude," Obradovich said. | 21 NOVEMBER 2011 |

