Brookfield/Elm Grove Monthly
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JULY 2013 Page 6A • Freeman Brookfield & Elm Grove Weddings, family gatherings, other events at funeral homes In 2008, a survey done of NFDA members nationwide showed that 8 to 10 percent had banquet or reception facilities. In 2006, it was about 6 percent. Having spaces that can be used for a variety of functions allows for an additional revenue stream, Koth said, and also can help familiarize the community about the funeral home at a time when they are not grieving. Krause's new Brookfield location has banquet room, bar, patio By Katherine Michalets Special to The Freeman BROOKFIELD – From the spacious banquet room complete with a bar to the water feature in the main area, it's easy to see why more than a dozen people have asked Mark Krause if he would consider renting his funeral home for a wedding. When Krause started to build the funeral home at 21600 W. Capitol Drive about a year ago, it was designed to meet the needs and desires of many people. The rooms have large windows and a variety of seating arrangements, there is a fireplace in the entry way, and a chapel with stained glass does not have many of the traditional religious elements. "I think the possibilities are endless. It's up to us to provide the type of services people are looking for," said Krause, owner and president of Krause Funeral Homes & Cremation Service. Even though Krause has not marketed the Brookfield location, which opened April 8, as a wedding or reception facility, he is already getting interest. The building has a kitchen fit for catering, a patio adjoining the banquet room and the Brookfield staff members all have bartender's licenses. Krause said he wants to meet customers' needs and be an innovator in the funeral An exception Joe Becker, owner of Becker Ritter in Brookfield, said he does not want to open A visitation room in the new Krause Funeral his facility for weddings or events other Home in Brookfield features modern furniture than funerals and memorials. groupings. The building was designed to have "We won't be going in that direction. Our primary focus is on our profession and we natural light in all the rooms. will never cross that line," Becker said. He does see the importance of having a home industry . more modern approach to funerals. In 1997, "How do you create a better product that Becker added a 27,000-square-foot addition consumers want?" he asked. onto his funeral home at 14075 W. North The plan for Krause Funeral Homes is to Ave., which included a rotunda with a ease into using the new facility for alterna- painted dome ceiling. The chapel does not tive events, but is ready to embrace opporhave pews or chairs, so seating can be tunities. arranged in groupings if desired. The funeral home also has a picnic area and a New national trend dining room that seats 85 to 100 people. Krause Funeral Homes' new facility Becker said they have been asked if they exemplifies a national trend, said Jessica would rent the space for a wedding, but he Koth, public relations manager for Brookdeclined. He said that when a death occurs, field-based National Funeral Directors he doesn't want to tell the family that they can't host the funeral because a wedding Association. She said as funeral homes expand or ren- will be held there instead. ovate, they are increasingly adding space and services that could be used for birthday 'We sell an experience' parties, weddings or community group In many ways, weddings and funerals events. share similar features, Krause said. They Charles Auer/Freeman Staff Mark Krause stands in the lobby of the new Brookfield Krause Funeral Home. both are family gatherings, generally involve food and drinks and celebrate someone's life. He said his company was one of the first in the state to serve food because that is how people like to socialize. "We sell an experience. To do that, you have to touch people's hearts," Krause said. Submitted photo Elm Grove Community Foundation donates $12,000 to village Submitted photo Hampton Inn celebrates renovations BROOKFIELD –The Waukesha County Business Alliance recently celebrated a ribbon-cutting at the "grand reopening" of the Hampton Inn at 575 N. Barker Road, Brookfield.The Hampton Inn was renovated throughout and boasts 119 completely new rooms. From left: Jen Yakimicki Guimond, North Central Group; Dee Jensen, Heritage Printing and Alliance ambassador; Paul Decker,Waukesha County Board chair; Bill Blavat, Salus Corporate Wellness and Alliance ambassador; Rod Raschka, Hampton Inn Brookfield; Michele Hubbard, Enterforce and Alliance ambassador; Suzanne Kelley,Waukesha County Business Alliance; Rick Czopp,Town of Brookfield; Carol Little, Hampton Inn Brookfield; Dan Shea,Town of Brookfield; Donna Backus, Hampton Inn Brookfield; Larry Bain, Larry R. Bain, LLC and Alliance ambassador; Keith Osborne, North Central Group; Bernie Kelcher, North Central Group. ELM GROVE – From left: Jim Nortman, Linda de la Mora, Village President Neil Palmer, foundation incoming President Sallie Meyer and Jim Malewicki are seen after the Elm Grove Community Foundation presented Palmer a check for $12,000 at the May 28 Village Board meeting.The funds will be used to help purchase baskets that will be attached to the new village light posts in downtown Elm Grove. The baskets will be filled with seasonal flowers and decorations. Since 1999, the foundation has raised nearly $100,000 that has been used to enhance the village. 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