Washington County Weekend Post e-edition
Issue link: https://www.ifoldsflip.com/i/137505
In Good Taste Sendik's Food Market... Past, Present, and Future Written By: Melissa Neuville-Gloff I f you're like most people your mind is full of funfilled activities you did as a child. The best were the times when you got to do something with one or even both of your parents alone without any other siblings in sight! I was the second oldest child out of four, three boys and me, the only girl. Being the only girl entitled me to certain privileges, like the special Saturdays my mom and I had together, alone. I think that was my par- Witte's Vegetable Market, LLC 2313 Hwy NN, West Bend Homegrown strawberries available soon 232881001 Check the Website for Updates 262-338-4589 www.wittesvegmarket.com BUY FRESH…BUY LOCAL ents way of apologizing for the store. The store was filled with daily teasing and torture I got incredible scents such as fresh, hot bakery, fragrant fresh cut from my 3 brothers. flowers and the juiciest looking One of the things I liked to do fruits and vegetables you have the best was when my mom and ever seen. To this day my I would spend the day together mother stills talks about the in the Whitefish Bay area just gorgeous flowers they carry. bumming around. We loved to drive around and look at all of About five years ago my mom the incredible homes along the and I were talking and I started lake and wonder what we would to reminisce about our special like to do. We would visit mother-daughter Saturdays. I friends we had in the area and was talking about the grocery of course we loved to do a little store we would visit and how I shopping while we were there. wished that it was still around. Imagine my surprise when she One of the places we frequented told me it was still around, in was this unbelievable grocery fact there were even more locations now. "What is the name of the store again", I asked? "Sendik's Food Market," she said. Moving Sale Sendik's Food Market has been a mainstay in the Milwaukee area for over 90 years. Thomas Balistreri and his brother started out selling fruits, vegetables and produce from a horse drawn carriage in the 1920's. Even when the Great Depression hit they were still able to stay in business because of the high quality of the products they sell and the personal service they provide. 30% Off All food items, pictures, clocks, photo frames and greenery Che'f Tour of the Market 1ST SATURDAY OF EVERY MONTH Event is free but space is limited. Call the office or visit website for more details. Every Saturday Now - October 26 7:30 am - 11:00 am One Item of Your Choice 20% &Off s Benches Bistro' 40% Off Exp. 6-28-13 New Sale Items Weekly Over 65 Vendors with Veggies, Fruits, Bakery & More! 232433006 232698003 Entertainment in Old Settler's Park & on North Main Street NO ANIMALS ALLOWED in the Market. 705 Village Green Way, West Bend, WI (262) 338-8403 www.downtownwestbend.com • 262-338-3909 www.savoringthyme.net 10 • Washington County Post Retail • 6 - 16 - 13 the Milwaukee community. In 1949 Thomas Balistreri purchased his third property on Silver Spring in Whitefish Bay. He used this third property to open his third Sendik's. Sendik's, as the years went by the business began to grow by leaps and bounds. Finally in 1975, they expanded the Food Market to a full service grocery store. Even though they have many vendors they say they have "the best vendors, no questions about it!" Many of their produce vendors have been with them for generations. They have built a lot of trust in each other over all these years. This enables them to get high quality product from field to market very quickly. One thing I found very interesting is that they put most of their produce in nightly. They take the products and put them in a walk-in refrigerator every night. In the morning, they take the produce out and cull, trim and clean it before they put it back on the shelf. By doing this it is a continual rotation process to ensure freshIn 1926 the Balistreris decided ness and quality. to go a step further and open standing fruit, vegetable and The other thing that I have produce markets. They opened noticed is that you might see them in Shorewood, on someone bagging you groceries Oakland and Downer Avenue. and it could be the stocker, the This move proved to be a very manager or even the owner. No smart one. It helped them job is to big or too small for establish a strong presence in anyone. Sendik's likes to think West Bend Store director, Gerald Allison stocking wine cart. my parents came over and I made chicken breasts stuffed with asiago cheese, artichokes, sun dried tomatoes, and assorted herbs, mushroom risotto Sendik's is really a nice variety and fresh asparagus, all from of people and products. In the Sendik's, of course! liquor department you can choose one of their hand select- Stop in at Sendik's today and ed bottles of wine or design pick up something special for your own six pack of beer. They your family, I'm sure you'll be also have a wonderful hot bar, able to find something, I have salad bar and olive bar. If soups over and over again! are your thing you can take your pick from one of 6 home- Recipes provided courtesy of made recipes. They carry Sendik's Food Market. Kale & Lentil Salad everyday grocery items and specialty items you won't find any- 16 oz pkg of lentils where else. They have an Approximately 4 bunches of extensive meat, bakery and deli Lacinato Kale (to yield 2.75 lbs department, in fact, one night after washed, dried, stemmed of their work environment as "a culture of learning and growing both personally and professionally".