Michigan Avenue - Niche Media - Michigan Avenue magazine is a luxury lifestyle magazine centered around Chicago’s finest people, events, fashion, health & beauty, fine dining & more!
Issue link: http://www.ifoldsflip.com/i/422226
photography by carolyn fong Up Close and personal CEO Suzy BiSzantz has spEarhEadEd thE rEdEsign Of La pErLa bOutiquEs—inCLuding its MiChigan avEnuE LOCatiOn— in hOnOr Of thE brand's 60th annivErsary. by bryn kenny The La Perla name is synonymous with impeccably made, luxurious intimate apparel. Now, the renowned Italian brand is celebrating its 60th anniversary in Chicago and around the world by building on its loyal customer base and embarking on a new era with an expanded range of offerings, including men's and accessories, as well as a slew of reimagined retail boutiques. Says Suzy Biszantz, the company's CEO of North America, "The Fall/ Winter 2014 collection is a tribute to our 60th anniversary—it focuses on a few key elements such as lace, the spirit of the atelier, and lingerie that can be worn as outerwear." Biszantz cites the limited-edition Tearose bodysuit as a standout piece. "The body is made from exquisite stretch Chantilly lace with a tea rose design that runs freely over the lace." In addition to the new collection, La Perla will mark its milestone with a series of striking renovations on its existing boutiques—including the Chicago location at 535 North Michigan Avenue—as well as several new boutique openings that will happen over the course of the next year. For the new and renovated boutiques, the brand partnered on the design with famed architect Roberto Baciocchi, who "created a look and feel that's reminiscent of a fine jewelry store," says Biszantz. "The overall effect of the new design is much more architec- turally interesting." Suzy Biszantz continues to expand La Perla's appeal as the intimate luxury label celebrates its 60th anniversary. continued on page 38 michiganavemag.com 37 style the tastemaker