Austin Way Magazine - GreenGale Publishing - There is a place beyond the crowds, beyond the ropes, where dreams are realized and success is celebrated. You are invited.
Issue link: http://www.ifoldsflip.com/i/367813
PHOTOGRAPHY BY MATTHEW MAHON THEY'VE STILL GOT IT AS BY GEORGE MARKS 35 YEARS, OWNERS KATY AND MATT CULMO REFLECT ON HOW THEY'VE EVOLVED AND WHERE THEY'RE GOING. BY LAUREN SMITH FORD When By George moved to the corner of Sixth Street and Lamar Boulevard 15 years ago, the intersection wasn't the epicenter of the city it is now. There were no high-rise apartments nearby, and Whole Foods had yet to build its 80,000 -square-foot f lagship store. The across-the-street neighbor was a dirt lot from which used cars were sold. So it was a bold move, but Matthew and Katy Culmo had a feeling it was where they needed to be. They were determined to stay true to the theme of fearlessness that has been a constant throughout the innovative Austin store's 35 -year history. Now, as they look to the future of the brand—a new management agreement with McGuire Moorman Hospitality and the Matt and Katy Culmo took a chance on Austin and have never regretted their decision. CONTINUED ON PAGE 42 AUSTINWAY.COM 41 STYLE Arbiters of Taste