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6 WHO'S WHO IN REAL ESTATE FRIDAY, MARCH 30, 2018 SANTA CRUZ SENTINEL PETE PEARSON REALTOR ® Bailey Properties 831.818.1399 ppearson@baileyproperties.com calBRE# 00936463 www.petepearsonrealestate.com "P ete Pearson handled the sale of our mother's condomini- um after her passing. He was very thorough and his knowledge of mar- ket conditions regarding the prop- erty prove to be accurate. His advise about how to approach the offers we received was most helpful. He kept us well advised and answered our questions fully and promptly. We are extremely happy with his servic- es to us. We recommend his services without reservations." – Steve T. Attorney at Law W hat does a Realtor® do? These professionals are members of the National Association of Realtors®, and they can help you buy or sell a home. For most Americans, a home is the most expensive purchase they'll make in their lifetime. It's a serious transaction with significant financial and emotional ramifications for the parties involved, and having proper representation is critical. So, what's a Realtor® going to do for you ... and is it really necessary to hire one? What does a Realtor® do? In 2012, a full 89 percent of buyers used a real estate agent, and so did 88 percent of sellers. Realtor® representation during a real estate transaction is important for both buyers and sellers. Here are six of the chief reasons: They take on fiduciary responsibility When you work with a Realtor®, their fiduciary responsibility is to you. That means you have an expert who is looking out for your best financial interests, an expert who's contractually bound to do everything in their power to protect you. That's big—the value of that commitment cannot be overstated. "For more than 100 years, Realtors® have subscribed to the NAR's strict Code of Ethics as a condition of membership," says National Association of Realtors® President Gary Thomas. "Realtors® have the expertise and experience to help sellers protect their investment and help buyers build theirs." They keep up with changing real estate regulations. Buying or selling a home is not like purchasing a plane ticket. Every home is different, and laws change every year and vary from state to state. Generally speaking, people purchase a new home every 7-10 years, and a lot can—and usually does—change between transactions. Realtors® are immersed in real estate, and they must stay current with all the updates in regulations, laws, contracts and practices. Once you retain your Realtor®, they put that knowledge to work for you. A Realtor® helps you find the right home, beyond square footage and baths. Browsing online is a terrific way to start a home search—in fact, almost 90 percent of people start their home search online. But when it's time to buy, knowing all the pros and cons of a property by REALTOR.org what does a realtor® do for a home buyer? 831.359.7189 REALTOR ® jsommers@davidlyng.com jessykasellssantacruz.com DRE 01868652 5X DLRE TOP PRODUCER