www.negociosnow.com
February 2018 15
Age: 35
Title: CEO and Co-Founder
Name of Organization: La Dulce
Vida Neveria
Bio: Originally from Guerre-
ro, Mexico, Gregorio "Greco"
Hernández was only 10 years
old when he moved to the Uni-
ted States in 1991. He was still
young when he started selling
CDs on the street and later had
a spot at a local flea market. He
held several jobs, from washing
dishes to making tacos. This ex-
perience would prove useful as
he made his dream of owning an
ice cream shop into a reality.
For the last four years, he has
been living this dream. Together
with a friend he met years ago
on social media, Jorge Galvan,
Hernández developed the idea
for La Dulce Vida. Soon, they
became business associates
focused on turning fruits and
vegetables into healthy juices.
La Dulce Vida offers traditional
Mexican flavors of ice cream,
fresh-fruit smoothies and other
popular snack items. All its lo-
cations are modern, appealing
and new.
Hernández's vision for the
future is to make the company
a franchise so others can bene-
fit by becoming store owners.
He believes entrepreneurs
need to set the bar high by
constantly refining their con-
cept according to their custo-
mers' needs.
Despite numerous ice cream
and juice bars emerging that are
similar to La Dulce Vida, Galvan
and Hernández know better
than to be intimidated or en-
vious. Instead, they find satisfac-
tion in knowing they are leaders
in their field setting great exam-
ples to follow.
Gregorio
"Greco" Hernández
Making
a sweet dream
a reality
"A
successful man is one who
can lay a firm foundation
with the bricks that other throw at
him."
Gregorio "Greco" Hernández
