www.negociosnow.com
16 February 2018
Age: 36
Title: CEO and Founder
Name of Organization: Festival
Cubano
Bio: George L. Herrera is a
leader in the event-production
industry, where he focuses on
producing world-class events in
Chicago and across the nation.
He has more than 15 years of
experience in event manage-
ment and consulting, and brings
unique insight and expertise to
every project. In his career, He-
rrera has worked with various
elected officials, businesses and
organizations. He and his team
specialize in management, mar-
keting, promotions, branding
and public relations.
Herrera is the CEO and visio-
nary force behind Festival Cuba-
no, which he founded in 2009 to
pay homage to his heritage. One
of the largest Latino festivals in
the Midwest, Festival Cubano
offers live music, a classic car
show and beer and wine tasting.
A successful model for other La-
tino festivals, the event will en-
ter its ninth year of production
this summer. Each year, Herrera
prides himself on delivering a
dynamic musical experience to
festival-goers.
Prior to starting Festival Cu-
bano, Herrera gained invalua-
ble experience working in the
Chicago nightclub scene and
consulting for several Chicago
festivals.
George L. Herrera
The event-
production
visionary
"I
have tried and failed many
times, but I have never lost
sight of who I wanted to be. Love
what you do, the rest is easy."
George Herrera
