NewsBeat

February 2017 NewsBeat 3 Penny Riordan, digital guru for Gatehouse Media, will show you how to integrate Snapchat and Instagram into your newsroom. Jeremy McBain, executive editor of the News-Review, Petoskey, Michigan, will lead a session on the continuing power of community newspapers. Jennifer Fizzi, from Videolicious, will show you how to empower your staff to make great videos in seconds. Charles Apple, deputy design editor at the Houston Chronicle, will present "Graphics for Word People," "Alternative Story Forms," and "Great Visuals on a Shoe String Budget." Suzette Standring, syndicated columnist with Gatehouse Media, will talk about the art of column writing. George Freeman from the Media Law Resource Center will present a seminar on Fair Trial/Free Press — and, will Trump change media law? Robert Freeman, executive director of the NYS Committee on Open Government, will talk about New York's Freedom of Information Law, open government issues, and what to do when public officials improperly close government meetings. PUBLISHERS: Ondrej Krehel, cybersecurity and digital forensics, LIFARS, will present, "Your Money or Your Data: The Era of Cyber Extortion." Heather Phillips, editorial product director, news projects, the New York Times will present a session on product management to manage multiple stakeholder needs and ensure the best possible user experience. Rebecca Capparelli, executive director of promotions at Gatehouse Media will talk about increasing revenue, engagement and data with artful promotions. Mary Walter Brown, publisher, Voice of San Diego, will lead a session on, "Revenue Diversity — The Importance of Building a Pipeline of Consumer Revenue." FAMILY-OWNED BUSINESSES: David Cadden, professor emeritus of entrepreneurship and strategy at Quinnipiac University, and Patricia Angus of Columbia University's Family Business Program will lead workshops on outside board governance, next generation leadership, family dynamics, and extended family communication. ADVERTISING: Shannon Kinney, founder of Dream Local, will lead a workshop on using the latest and greatest social platforms to drive revenue. Ryan Dorhn, CEO of Brain Swell Media, will present sessions on digital sales strategies, 60 sales tips in 60 minutes, and increasing the total ad buy. Kelly Wirges, CEO of Pro Max Training, will talk about addressing objections, prospecting that pays, developing a high- performance sales team, and assessing your own strengths and weaknesses as a sales leader and coach. Stacey Sedbrook, vice president for strategy and business development, SalesFuel, will present, "A New Way to Prospect, Reinventing the Needs Analysis Through Smart Automation," and "How to Focus, Motivate and Retain Your Sales Team." Steve Bookbinder, CEO of Digital Media Training, will teach you how to evolve your media offerings, and he'll provide an overview of the digital media landscape and what's trending. NYNAME will present its innovative advertising project of the year. Self-described integrity sales specialist Diane Ciottta will present four successive workshops focused on increasing sales, enhancing accountability, and accomplishing goals. Diane's motto: "Activity drives productivity, and integrity sells." Digital handyman Russell Viers will present two days of his always-entertaining Adobe certified training sessions on publishing workflow, pagination, Adobe Bridge, InDesign, Illustrator, Photoshop, and publishing trends. David Fowler, CEO of Ads Up, will present workshops on creating high impact digital ads and powerful print ads. Editorial photojournalist David Handschuh has been working his magic behind the lens for more than 30 years. Handschuh will lead workshops on Photography 101 for reporters and feature photos that focus on community. Tracy Collins, design team leader at Gannett's Phoenix Design Studio, will explain how digital has changed print design. Adrian Norris, creative director, digital media at The Globe and Mail, Toronto, will present a workshop on page design. In addition, you'll be inspired by an awesome keynote address at lunch Friday, and by the presentation of more than 400 Better Newspaper Contest awards over the course of the weekend. Enjoy fabulous (and we do mean fabulous) food and drink while dancing the night away and cavorting with your colleagues in Saratoga's famous Museum of Dance Friday evening. Take time to learn about cutting edge products and services from more than two dozen exhibitors including commercial web printers, app developers, graphics services, CRM software, CMS, mailing software, publishing systems, video platforms and more. Last, but not least, take advantage of the networking opportunities and all the information and experience that your colleagues from across the state have to share. This year, for the first time, NYPA is partnering with NYNAME and FCPNY to bring together daily and weekly newspapers, Pennysavers and shoppers. The brain trust will be amazing. Registration materials for the conference and for hotel rooms are available at www.nynewspapers.com . Don't delay — hotel rooms sell out fast. Register today! (Continued from previous page)

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