COVER STORY
SMARTEST DUDE
THE | 5 | 5 SEPTEMBER 2011 | SEPTEMBER 2011 | IN TOWN 21 21
After a long, rigorous debate, VEGAS INC has chosen maverick
Tony Hsieh as its first business honoree. KIMBERLY SCHAEFER tells you why.
photography by Sam Morris
TONY HSIEH
ZA
C SE .CO O P
P O
M
