VEGAS INC Magazine - Latest Las Vegas business news, features and commentaries about gaming, tourism, real estate and more
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PEANUT GALLERY YOU SAY… 5 september 2011 // vegasinc.com // phone 702.990.2545 // fax 702.383.7264 eRichaRd PéRez-FeRia ditor in chief ediTORiaL associate editor Erin Dostal senior staff writers stEvE GrEEn // richarD n. vElotta staff writers liz BEnston // DavE BErns // Buck WarGo copy chief EllEn WaGEr special publications editor roB lanGrEll research director ulf Buchholz editorial assistants caitlyn BElchEr // lianna sapiEn research librarian rEBEcca clifforD-cruz office coordinator naDinE Guy contributing editors J. patrick coolican // april corBin // John curtas // Matt hufMan Dana GEntry // toM GorMan // tony illia // John katsiloMEtEs // JorGE laBraDor Marco MEDrano // kiMBErly schaEfEr // MichaEl squirEs // aBBy tEGnElia // EMMa trottEr editorial@vegasinc.com designers JakoB Mccarthy // DavE MonDt // craiG pEtErson illustrator chris Morris aRT & design creative director rachEl pErkins art director spEncEr hollaDay staff photographers Justin M. BoWEn // christophEr DEvarGas // stEvE Marcus // saM Morris // lEila naviDi On April Corbin's cover story, "Truth In Advertising?": Las Vegas needs to diversify its economy and needs to stop telling lies about itself. Vegas is tame compared to cities like San Francisco or Tampa. Around the world there are places where you can see more skin. Since the town really is quite prudish, why continue to pretend? Either relax the laws to match the advertising or change the advertising and diversify—which is probably a better business strategy anyway. —Scott_Bourne Vegas is indeed prudish compared to, say, San Francisco or Berlin. Yet those cities have thriving corporate cultures and are extremely diversified financially. So, as they show by example, you can loosen up on the puritanical laws, allowing both public displays of nipples and (in the case of Berlin) legalized prostitution, and still build a fantastic place for both businesses and families. —Kasidie It seems foolish to market to only 50 percent of the population. Women have money to spend on vacations. What is the attraction to (most of) them of watching naked women? None. —digger Very well thought out article. One thing that could be looked at for comparison is the influx of technology and other businesses to our neighboring state, Utah. Utah has a much less business-friendly tax structure and there is still a perceived social stigma with its predominant religion, yet major businesses such as Adobe are opening shop there. So, what 4 is it that makes Utah more attractive than Nevada for tech businesses, manufacturing businesses and others? If a business is likely to be turned off by the "sin" market, then one could argue they might also be turned off by the social stigmas in other states. —fmdj Let's not hide the ball here. The sin part translates into exploitation of women. Other than a couple of male revue shows, it's T&A everywhere. Sorry ladies. We're the fodder for their sins. —JoBoy I think there's the psychological angle to consider with the "Sin City" marketing as well. Seems like most upstanding, tax-paying, law-abiding citizens like to think they've got some "bad" in them. In other words, people like to feel naughty every now and then. So, they come to Las Vegas and do what they consider to be some edgy or naughty things, seemingly overlooking you can pretty much do all those things in many other cities too. On another related topic, I think there's a difference between marketing a concept and actually delivering the product. Vegas indeed has a sexy image yet several of the high-profile, adult-oriented performance shows have fallen on hard times or closed entirely. It's like tourists are drawn to the concept, yet don't necessarily want to pay the money to actually see it. For a supposed sexy town with dozens of top shows, the biggest grossing ones—by far—continue to be non adult oriented. —UTE Vegasinc.cOm senior editor, digital roB curlEy operations director Elliot BurrEs executive editor DElEn GolDBErG multimedia producer tyson anDErson adVeRTising & maRkeTing vp, public relations / special events director paula pEttit online media director Donn JErsEy client development director colin thoMpson business development manager travis kEys promotions kElli Maruca account managers linDsay BEllEGantE // Guy BErtuzzi // sara BrEcht // EJ cutliff ii // vincE DurochEr JuliE EaGEr // rosE GErvais // zoE GillEspiE // JEff hatch // BEssy lEE roByn Mathis // christina MElBournE // Mark DE pootEr // ashlEy tErrEll account coordinator suE sran marketing coordinator kristin Wilson email marketing coordinator stacy JacoBs email marketing manager John BartlEtt graphic designers MichEllE haMrick // sEan raDEMachEr executive assistant carol paul administrative assistant anGEla aurElio sales assistants kashMir Dixon // karEn parisi marketing intern ashlEy BrilMan PROducTiOn & disTRibuTiOn production director Maria BlonDEaux production supervisor paul huntsBErry production manager BluE uyEDa traffic supervisor EstEE WriGht traffic coordinator kristinE koMorny circulation director ron Gannon route manager ranDy carlson fulfillment manager Doris hollifiElD bRuce sPOTLesOn bruce@gmgvegas.com publisher 702.990.2442 // gReensPun media gROuP chairman DaniEl a. GrEEnspun chief operating officer Bryan allison Volume 12, Issue 14 vEGas inc (issn no. 1530-1575), 2360 corporatE circlE, thirD floor hEnDErson, nv 89074 is puBlishED Each MonDay ExcEpt thE last MonDay of thE yEar By GrEEnspun MEDia Group pErioDicals postaGE paiD at hEnDErson nv anD at aDDitional MailinG officEs. postmaster: send address changes to: vEGas inc GrEEnspun MEDia Group 2360 corporatE circlE, thirD floor hEnDErson, nv 89074 702.990.2545 for inquiries, write to: vEGas inc, 2360 corporatE circlE, thirD floor, hEnDErson, nv 89074. for back copies: Doris hollifiElD at 702.990.8993 or E-Mail at Doris.hollifiElD@GMGvEGas.coM for subscriptions: call 800.254.2610, or visit vEGasinc.coM. for annual suBscriptions, $50. for sinGlE copiEs, $3.99. | 5 SEPTEMBER 2011 | W G GE E V V @ e w NNS I I a C C o A S n .t t o r e A o h e c m , o r f r a n F r o m a i l e d i m y o vb @e l o c aa i o o g t e u k a . C, o n i o t a s n n T m c t u e t s a t w i t c . c o r