Hoosier State Press Association - The Indiana Publisher
Issue link: https://www.ifoldsflip.com/i/40991
September 1, 2011 Take it on faith that he can sing I don't know about you, but I get frustrated read ing about the demise of our newspaper world. It's just my humble opin ion, but it seems like every time I read some new doom and gloom story about news papers dying, I'm reading it in a newspaper. Turns out irony doesn't mean what it used to. The thing is, some smart folks in the biz have been saying for years that we're not necessarily in the news print business – we're in the information business. And there's never been a time in human history when information is thriving more than today. So, with my most sin cere apologies to Billy Joel, here's a new version of "Keeping the Faith" in honor of today's times in our business: If it seems like I'm fading away then let's remember If you think I'm out of touch and falling an app or two away Oh then you shouldn't toss me aside Cause my future is coming alive and it's today Oh yeah Still I would not be here now if I never had the hun- ger And I'm not ashamed to say that "Woodstein" was my friend Oh, 'cause I never felt the desire til their words set me on fire And then I was saved, yeah That's why I'm keeping the faith Yeah, yeah, yeah, yeah, but not enough I found you could sell and My Two Cents By Tim Timmons keeping the faith We used spiral notebooks That fit in the back of a pair of jeans Bass Weejun shoes without any socks And a blue denim shirt Oh I put on a corduroy jacket You know the kind with the elbow patch And a micro-cassette, oh yeah I had a desk in the back and a thing called a VDT My editor used to scream & cuss my name Oh I wrote my stories way too long And found what a red pen was for Cutting away, yeah We were keeping the faith Yeah, yeah, yeah, yeah, keeping the faith You can get just so much from a good thing You can linger too long in your dreams Say goodbye to the "Oldies But Goodies" Cause the good ole days weren't always good And tomorrow ain't as bad as it seems Learned a pica pole was the way to measure Copy got waxed and then pasted on the page OK Oh, I heard about SAU still lose touch Anyway, oh yes I did I found out a press can't just print out the dough Ate an awful lot of press box food Drank a lot of take-home pay I thought I was going to hurl When my mistake made the top of the page Oh yeah, we were keeping the faith Yeah, yeah, yeah, yeah, keeping the faith You know the good ole days weren't always good And tomorrow ain't as bad as it seems And now the world is changing and a turning And everyone says that newspapers have had their day But I've got all the info to stay alive In print, web and even a flash drive Readers are ours to keep alive Doing it every day, yeah, I'm keeping the faith Yeah, yeah, yeah, yeah, keeping the faith I'm keeping the faith, yes I am You know I'm keeping the faith, oh yes I am You know I'm keeping the faith, oh you are You know I'm keeping the faith, oh yeah ... Tim Timmons is publisher of The Paper of Montgomery County (Crawfordsville) and The Times (Noblesville) and president of the HSPA board of directors. News in brief Postal Service changes its tune The U.S. Postal Ser vice is telling its market ing and manage ment team to back off comments critical of news papers as they promote the new Every Door Direct Mail adver tising option. A spate of complaints Max Heath from newspapers about postmasters and mar keting reps "trashing" newspaper advertising when they introduced local businesses to the new Every Door satura tion mail program led the National Newspaper Association to urgently seek a correction from the Postal Service. Postal Service head quarters advised Max Heath, NNA Postal Committee chairman, that a new directive has been issued. Postal employees are being directed to position direct mail as an option to be used in addition to other media, not as a replacement. Every Door Direct Mail allows a small mailer to present directmail piec es to saturate mailing routes with fewer than 5,000 pieces. Help HSPA defend public notices HSPA is getting geared up to defend public notice advertising in newspapers in the 2011 General Assembly. Publicnotice ads serve as one of the three pil lars of open government in Indiana, along with the Open Door Law and Access to Public Records Act, said Steve Key, HSPA executive director and general counsel. Key recently sent an email to publishers ask ing for paperspecific information to help the association better defend public notice advertising. To request a resend of Page 3 Data needed Publishers received an email from Steve Key requesting paper-specific information on public notices. If you missed yours, please request a resend by emailing skey@hspa.com. the email, contact Key at skey@hspa.com. The request comes in light of bills filed before the 2010 General Assem bly that would have moved public notices to the Internet and new leg islation in Ohio that will reduce that state's news paper public notice adver tising revenue. Company names ad director Kevin Lashbrook has accepted a position with West Money-makers read papers ADAPT Tips and info for today's advertising Good idea! ADAPT is designed to keep you updated on what's happening in the advertising industry and with HSPA's advertising services. For more information email advertising director Pamela Lego at plego@hspa.com. ► According to a survey of affluent Americans posted at AdAge.com: • 88 percent read magazines in print, fol- lowed by 35 percent who read them online. • Newspapers show the greatest amount of experimentation – 70 percent read newspa- pers in print, followed relatively closely by 54 percent who read them online. • 94 percent view video content on TV, fol- lowed by 35 percent who do so on computers. • 93 percent read websites on comput- ers, followed by 38 percent who do so on smarthphones. Read more at http://adage.com. Type "print media is tops" in the search field. Frankfort, Ill.based publishing company Commun ity Media Group. Lash brook is group advertising direc tor for the 21 publica tions of Kankakee Valley Publishing, a part of Community Media. The group's Indiana Kevin Lashbrook tain County Neigh bor (Attica), Herald Jour nal (Monticello), Jackson County Banner (Browns town), Kankakee Valley Post News (DeMotte), The Lafayette Leader, The News-Gazette (Win chester), The News- Times (Hartford City), The Review-Republican (Williamsport) and Rensselaer Republican. Lashbrook has 25 publications include Foun - years of experience in the newspaper industry, most recently as group publisher in Tell City, Ind. Hall of Fame deadline approaches The Indiana Journal Team Continued from Page 1 managers and sales reps and the other for graphic designers, are planned. Bob McInnis, president of McInnis and Associates of Greenport, N.Y., will pres ent a session he calls "Driving Serious Local Ad Revenue in a Recession" for ad managers and sales reps. Donna Gray will present a concurrent session for graphic designers on "How to Make an Ad in 30 Minutes and Other Helpful Design Hints." Gray is president and cre ative director of Indian apolisbased Matchbook Creative ad agency and an assistant professor of adver tising in Ball State's Department of Journalism. The afternoon ideasharing roundtable includes a con test. First prize is an iPad. The 62nd annual awards gala starts at 4:30 p.m., and the bar will remain open. ism Hall of Fame will accept nominations for the 2012 class through Oct. 1. A 15member board makes the selections. The nomination pro cess is outlined on the Hall of Fame's website, indianajournalismhof.org. Nomination letters and written documenta tion should be sent elec tronically. Material that cannot be sent electronically can be sent to Lawrence Taylor, Executive Dir ector, Indiana Journal ism Hall of Fame, P.O. Box 785, Bloomington, IN 47402. The Hall of Fame, estab lished in 1966, is based at Indiana University. Send promotions, announcements, staff changes and other corporate news to mtuley@hspa.com.