Hoosier State Press Association - The Indiana Publisher
Issue link: https://www.ifoldsflip.com/i/40991
Indiana The Volume 76, Issue 18 • September 1, 2011 Publisher Published alternate Thursdays Show off your team spirit at this GO TEAM ADVERTISING! Early-bird registration at a reduced year's Advertising Conference. Attendees are encouraged to wear their favorite jersey and other team garb all day while they get great train- ing focused on boosting revenue. Dubbed the Advertising Tailgate this year, the annual conference Sept. 30 will have a fun, fast-paced atmosphere. And someone will win an iPad dur- ing an afternoon idea session. The event in the Student Center at Ball State University in Muncie is spon- sored by HSPA Foun da tion, Indiana Newspaper Advertising Execu tives Associ ation and Trace Com munications. rate is due Friday, Sept. 2. Payment may follow later as long as HSPA Foundation receives registration forms by the deadline. Register by faxing the forms that were mailed to each newspaper or signing up online at hspafoundation.org/events. Regular registration is due Sept. 23, and payment may follow later for this deadline as well. All of the details about the conference and registration forms are available at www.hspafoundation.org/events. Two training tracks, one for ad See Team, Page 3 Let HSPA advertising grow your revenue Newspapers get more commission for upselling into statewide network Linda Chandler is taking advantage of the boost in com- mission newspapers earn when they upsell ads into HSPA's statewide advertising programs. Chandler, publisher of The Versailles Republican and the Osgood Journal in Ripley County, and her staff recently upsold two 2x2 ads that ran for a total of four weeks. The most recent two-week run brought in a 30 percent commission for parent compa- ny Ripley Publishing, twice Statewide ads increase your revenue Get all of the information you need on HSPA's statewide advertising network in the Advertising Answer Book (above). Download it at www.hspa.com/advertising-services. To request a short training session on the network for your staff, contact Shawn Goldsby at sgoldsby@hspa.com or (317) 803-4772. what papers used to earn for a similar sale. "I had an advertiser who wanted his event advertised in several papers, and I told him it would be much easier for him if he would place his ad statewide through HSPA," Chandler said. Her staff shared with the client the promotional materi- als HSPA provides, and he was sold when he realized how See Advertising, Page 2 Direct from KPC: Mail adds better diversification KPC Media Group has started a direct- Get Indiana's front pages from Sept. 11-12, 2001 for your 10th anniver sary coverage of the at tacks Download pages at hspa.com/fronts. Your paper can still be included. Email fronts from Sept. 11-12, 2001, to mtuley@hspa.com. mail business. To accommodate the expansion, the company is moving its Fort Wayne opera- tions into a building in the Centennial Business Park in the city. KPC publishes daily newspapers in Kendallville, Auburn and Angola, along with various publications in Fort Wayne. "This represents a significant new investment in Fort Wayne and northeast In diana by our family-owned business," said Terry Housholder, KPC's president and chief executive officer. "The direct-mail See Mail, Page 4 Ask candidates their views on public access Most violations to the Open Door Law and Access to Public Records Act come from units of local government. Meanwhile, lobbyists for local govern- ment entities (Association of Indiana Counties, Indiana Association of Cities and Towns, Indiana School Boards Association, for example) continue to oppose legislation that would allow judges to levy a civil fine for deliberate violations of those statutes. The third pillar of the public's right to know remains the Public Notice Advertis- ing Law. Under the law, government units place notices in local newspapers to inform citi- zens of what their representatives are doing or contemplating. The concept has come under attack as local government officials push for elimination See Access, Page 4 Advertising Tailgate & Awards Gala When: Sept. 30. Sessions for managers start at 8 a.m. and 10 a.m. Ses sions for sales reps and designers begin at 10 a.m. Where: Student Center, Ball State University, Muncie Registration deadlines: Sept. 2 for early-bird rate. Sept. 23 for regular rate. Registration: Fax the form your newspaper received, or visit www.hspafoundation.org to download a form or sign up online. Information: sgoldsby@hspa.com, (317) 803-4772, or www.hspafoundation.org