The Indiana Publisher

Sept. 25-26 Downtown Indianapolis For publishers, executives, editors and advertising and circulation staffs REGISTRATION HSPAfoundation.org/ events Annual Conference HOOSIER STATE PRESS ASSOCIATION & HSPA FOUNDATION PLUS GOLF OUTING! Publisher The Indiana Volume 79, Issue 8 • August 14, 2014 Published on second Thursday monthly Help promote public notice advertising T he Hoosier State Press Association Board of Directors has put together a package of materials to promote the value of publication of public notice advertis- ing, or "legals." This is part of the effort to increase aware- ness of the value of these public notices in the face of increasing efforts by bureaucrats and legislators to eliminate the notices or move them to government websites. The package includes sample print ads, website ads, a banner strip promoting public notices that could run across the bottom of an editorial page, and a sample editorial on the value of public notices. All components are customizable and include See Public notice, Page 8 See Revenue, Page 6 Political advertising disclaimers: Ads should say who paid for or authorized them. Page 2 Local government budget publication: Note changes in a public notice requirement and 2014 deadlines. Page 4 Key Points: Conduct business with carriers and freelancers as independent contractors, not employees. Page 8 Hey, can they do that? Steve Key answers your legal questions. Page 7 INSIDE HSPA offers package of print ads, more HSPA encourag- es newspapers to use its series of print and digi- tal ads, an edi- torial and other components promoting public notice advertis- ing as a tool for government transparency. Do you like legals? Remind readers that public notices, aka legals, keep them informed about what government officials are doing or contemplating. To help in this effort, HSPA offers a series of ads, editorials and more. Download materials at www.hspa.com/public-notice-promotional. Political advertising resources Increase advertising sales to political clients with HSPA's free customizable media guide. The kit includes a four-page brochure, one-page handout, PowerPoint file, Congressional map and more. Download materials at hspa.com/ 2014political HSPA & FOUNDATION ANNUAL CONFERENCE Annual Conference + golf outing What: Two-day event for newspaper publishers, executives and advertis- ing and circulation staffs who want to improve rev- enue and business opera- tions When: Thursday and Friday, Sept. 25-26 Where: JW Marriott, Downtown Indianapolis. Golf at Southern Dunes Golf Course, Indianapolis Deadline: Early-bird deadline Aug. 21 (payment may follow) Registration: www.HSPA foundation.org/events; or return the form newspa- pers received by mail Hotel: Group rate ends Aug. 21. Use the link via HSPAfoundation.org/events Information: sgoldsby@ hspa.com or (317) 803- 4772 H SPA and the Foundation have most everything set for the Annual Conference next month. Nationally respected speakers, revenue-focused round-table topics, golf, food (and beverages of course) – it's all a go at the JW Marriott in downtown Indianapolis and Southern Dunes Golf Course. Just one thing is missing. YOU. Newspaper publishers, executives, editors, and advertising and circulation staffs are invited register by Aug. 21 for reduced registration and to guarantee a spot in the HSPA hotel block. Registration is available online by clicking the Annual Meeting link at www.HSPA foundation.org/events or via brochures that newspapers received by mail. The two-day event Thursday-Friday, Sept. 25-26 promises revenue-generating information and networking opportunities for Indiana newspaper Revenue focused " There is always an idea or a contact I make that is worth the small investment." Jack Pate, Evansville Courier & Press, on the Annual Conference Event offers ideas that matter for publishers, executives, editors, advertising & circulation professionals

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