The Indiana Publisher

The Indiana Publisher Published alternate Thursdays Volume 78, Issue 26 • December 19, 2013 Industry leaders gather for meetings 2013 NEWSROOM SEMINAR & BETTER NEWSPAPER CONTEST AWARDS R Ray Cooney of the Commercial Review (Portland), right, gets advice on his photos from Mike Fender of The Indianapolis Star. The News- PHOTO BY JIM BROWN/BROWN IMAGES room Seminar Committee added writing and photo coaching sessions with editors as a new component of the event this year. Editorial excellence Annual Meetings round tables The 47th Newsroom Seminar brought together journalists from around the state Dec. 7 in Indianapolis for professional training and an awards presentation. Track A Digital agencies: Explore how some newspapers provide solutions for small- and mid-sized local businesses that need digital marketing, development and maintenance of websites and more. Moderator: Brandon Erlacher, publisher, The Elkart Truth Top winners included the Brown County Democrat (Nashville) and Journal & Courier (Lafayette) for the Blue Ribbon Awards, Mikel Livingston of the Journal & Courier for Story of the Year, and Denny Simmons of the Evansville Courier & Press for Photo of the Year. To see a full list of winners and a slideshow of photos from the event, visit www.HSPAfoundation.org. The Brown County Democrat (Nashville) received the Blue Ribbon Award for nondailies. From left are staff members Ben Skirvin; Sara Clifford, editor; and Kevin Lilly. The Journal & Courier (Lafayette) won the daily Blue Ribbon. Greg Heisler talks with a journalist at the Newsroom Seminar. Heisler, a New York-based photographer, is best known for the more than 50 Time magazine cover portraits he has created. Brian Culp of the ReporterTimes (Martinsville) files a story during a break in the Newsroom Seminar. PHOTO BY JIM BROWN/BROWN IMAGES Clipping service added to HSPA's enterprises T he Hoosier State Press Associ ation has launched a comprehensive media monitoring service. Through an agreement with Allison's Press Clipping Service owners Jessie and Glenn Viefhaus, HSPA officially opens Indiana News Tracker on Dec. 21. The Viefhauses decided to retire. HSPA's service will serve the current clients of Allison's clipping service and seek new ones as well. "We hope that entities tracking information through newspapers and broadcast or social media will find that ound-table discussions at the HSPA and HSPA Foundation Annual Meetings will allow newspaper executives to discuss both innovative and traditional topics. Attendees may sign up for one of two discussion tracks led by newspaper leaders at the event Feb. 5-6 at the JW Marriott in Indianapolis. Early-bird registration for the Annual Meetings ends Jan. 14. The final deadline is Jan. 31. Starting next week, sign up online at HSPAfoundation.org/ events or complete the form on the back of the brochure newspaper executives will receive. Speakers include Ken Paulson, president of the First Amend ent Center and former m editor of USA Today. Indiana News Tracker can offer even better options than the excellent service they received from the Viefhaus operation," said Steve Key, executive director and general counsel for the press association. "I know if they didn't believe that, Jessie and Glenn would not have entered into an agreement to allow us to succeed their clipping service." The HSPA Board of Directors intends to share the net income from this media monitoring service with its member newspapers. HSPA member newspapers enabled the association to launch the service by publishers' willingness to upload PDFs of their print product to an FTP site. Tecnavia Press Inc. operates the site for HSPA to process the PDFs so they are word-searchable. The pages populate HSPA's statewide public notice site – www.indianapublicnotices.com – and can then be used to operate Indiana News Tracker. Income from the clipping service will help cover the costs of operating the See Service, Page 4 Native Advertising: Advertisers and publishers are embracing native advertising as a promising reinvention of an old form of marketing. Find out how others are using compelling content to engage audiences while elevating an advertiser's brand. What, if any, ethical issues arise? Moderator: Terry Ward, chief operating officer, KPC Media Group Niche products: Share niche product ideas that work in your market and learn from others how they generate additional revenue in theirs. Moderator: Jon O'Bannon, publisher, The Corydon Democrat Track B Social Media at Your Newspaper: Take advantage of the opportunity to discuss questions about social media with a leading expert in the field. Moderator: Val Hoeppner, digital journalist, trainer and media strategist Promotional calendars: Discuss organizational tools to plan the year's special sections, projects and promotions. This planning will help improve staff efficiency. Moderator: Beverly Sams, advertising director, Kokomo Tribune & Pharos-Tribune (Logansport) Newspaper in Education: Learn about materials available for newspapers and teachers to help develop young readers and increase readership. Moderators: Justin Rumbach, managing editor, The Herald (Jasper); Chris Judson, journalism adviser, Concord Community High School; Robyn Young, librarian, Avon High School.

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