The Indiana Publisher

December 19, 2013 Page 2 HSPA calendar Feb. 1 Journalism Job and Career Fair, IUPUI Feb. 5-6 HSPA and HSPA Foundation Annual Meetings and Government Conference, JW Marriott, Indianapolis Feb. 5 HSPA Foundation Board of Directors meeting, JW Marriott HSPA Board of Directors HSPA Officers President: Robyn McCloskey, Pharos-Tribune (Logansport), Kokomo Tribune Vice President: Jon O'Bannon, The Corydon Democrat HSPA Board Members Dailies Andy Eads, Paxton Media Group Brandon Erlacher, The Elkhart Truth Randall Shields, Home News Enterprises Terry Ward, KPC Media Group Kim Wilson, South Bend Tribune Nondailies Dave Eldridge, Perry County News (Tell City) John Haley, Pulaski County Journal (Winamac) Don Hurd, Benton Review (Fowler) Greg Morris, IBJ Corp. Kathy Tretter, Dubois-Spencer County Publishing Co. Inc. HSPA Foundation Board of Directors HSPA Foundation Officers President: Pat Lanman, Vevay Newspapers Inc. Vice President: Jack Pate, Evansville Courier & Press Secretary: Nancy Grossman, Leader Publishing Treasurer: Jeff Rogers, Home News Enterprises HSPA Foundation Board of Directors Henry Bird, Community Newspaper Holdings Inc. Michael J. Christman, Fort Wayne Newspapers Curt Jacobs, The Madison Courier Barbara King, North Vernon Plain Dealer & Sun Mayer Maloney, Hoosier Times Inc. William "B.J." Riley, Community Newspaper Holdings Inc. John Rumbach, The Herald (Jasper) HSPA staff Steve Key, executive director and general counsel skey@hspa.com • (317) 624-4427 Karen T. Braeckel, HSPA Foundation director kbraeckel@hspa.com • (317) 624-4426 Pamela Lego, MAP advertising director plego@hspa.com • (812) 350-7711 Milissa Tuley, communications specialist mtuley@hspa.com • (317) 624-4430 Yvonne Yeadon, office manager yyeadon@hspa.com • (317) 624-4433 Shawn Goldsby, advertising coordinator sgoldsby@hspa.com • (317) 803-4772 The Indiana Publisher is published bi-weekly by Hoosier State Press Association, 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772. ISSN 0019-6711 USPS 058-730. Periodicals-class postage paid at Indianapolis, Ind., and at additional mailing office. Postmaster: Send address changes to 41 E. Washington St., Suite 301, Indianapolis, IN, 46204, (317) 803-4772, Fax (317) 624-4428. Website: www.hspa.com Subscriptions $25 per year. Ad rates furnished upon request. Bloomington newsroom invests in new positions Editor's note – The HeraldTimes (Bloomington) used this column to share good news with readers. T he Herlad-Times will soon be advertising for four new full-time jobs in the newsroom, with one part-time position to follow. These aren't replacement positions. They are new, representing our commitment in Bloomington to reinvesting in local news and the readers we serve. What we hope for in return is the support and involvement of Bloomington and the surrounding communities through reading what we're publishing, giving us feedback, subscribing to the newspaper and supporting our advertisers. You've read about how electronic platforms are replacing print as the place to go for news. That's partly true, and the H-T and our parent company, Schurz Communications, have invested heavily in digital products such as HeraldTimesOnline.com and various mobile content options. We will continue to be committed to those as we move forward. At the same time, many newspapers have let their staffs shrink to cut costs. We're not the only industry where that's occurred. It's hard to think of many where Guest Voice Bob Zaltsberg that isn't true – manufac ur t ing, health care (IU health layoffs), government (sequestration) and education (IU and Ivy Tech early retirements), for instance. But a few other newspapers have reinvested in their print editions in the last year or so and report good success. One is the Orange County Register in California. Another is the Deseret News in Salt Lake City. Add the H-T to that list. Early in 2014, we will be hiring two new project reporters to dig more deeply into stories of the most importance to our readers. We're adding a position called "Community Engagement Editor" to work more closely with readers – soliciting their content as well as their feedback – for both print and digital platforms, including social media. We're adding another job in our sports department so we can free up some excellent writers from in-office production work that must get done. And we're going to hire an additional photographer to help us capture visually the stories that help define Bloomington and our surrounding communities. Also later this year and early next year, we'll be reaching out to readers to gauge what might help attract new readers to the H-T and retain existing readers. There will be focus groups, along with other widely accepted research techniques. As often is the case with the H-T, we're embarking on a course that many who study media today would call unconventional. As everyone moves toward digital, why would anyone double-down on print, they might ask. But that's not really what we're doing. We're reinvesting in what's long been our core product, the printed newspaper, while we will continue to expand and improve our digital offerings. At the same time, our marketing and circulation departments will be beefing up their promotion, sales and retention efforts. We plan to have our new jobs filled by March 1. More specifics will come as we cross over into 2014 and get closer to that March 1 date. But we're excited. We think we do a good job but realize we can get better. And we have an aggressive plan to do just that next year. Bob Zaltsberg is editor at The Herald-Times (Bloomington). Member notices Employees sought Press supervisor – A central Indiana newspaper has an immediate opening for a supervisor with hands-on knowledge of newspaper inserting equipment. This is a fulltime, hands-on position, working nights and weekends when necessary. Duties will include operating the equipment, scheduling and supervising employees, meeting deadlines, budgeting and completing nightly reports. We are a privately owned company that offers competitive pay; medical, dental and vision insurance; 401k; and profit-sharing. Send resume to HNE Printing, Attn: Larry Ham, 22 W. New Road, Greenfield, IN 46140 or lham@hneprinting.com. EOE (1) Advertising sales representative – The Times (Noblesville) has an opening for a full time advertising sales representative. This is an outside sales position in a territory that is growing. Experience preferred. Send resume to Scott Hart at shart@thetimes24-7.com. (1) Inside sales classified representative – Needed at The Times (Noblesville). This person designs our classified pages in InDesign, handles incoming calls and walk-in traffic, and does outbound calling every day. We are looking for someone with classified sales experience. Send letter and resume to shart@ thetimes24-7.com. (1) Assistant night editor – KPC Media Group, which publishes three award-winning daily newspapers in northeast Indiana, is looking for a talented page designer with strong copy-editing skills for a second-shift position with significant responsibility. The successful candidate will have bachelor's degree or equivalent on-the-job experience. Send a resume and samples to nsible@ kpcmedia.com. (2) Press units for sale in Kenucky – t MAN Roland Uniman 2x2 Newspaper Press: • Single width (2 pages across and 2 pages around) • 5 mono units and 2 color decks • Installed new in 1985 • Additional unit (1978 model) added in 1992 • Additional units for parts available Contact Scott Schurz, Advocate Communications, Danville, Ky., at sschurz@amnews.com or (859) 236-2551. 5 unit Goss Community Press: • Quad-stack color unit • Community folder • Baldwin stacker/counter. Contact Jeff Vanderbeck, Appalachian News Express, Pikeville, Ky., at jvanderbeck@ news-expressky.com or (606) 4374054. (2) Send member notices to mtuley@hspa.com. Postings will be listed as space permits in print and in full at www.hspa.com.

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