The Indiana Publisher

The Indiana Publisher Published alternate Thursdays Volume 78, Issue 20 • September 26, 2013 CIRCULATION CONFERENCE Herald relishes visual stories By Jason Recker The Herald (Jasper) Editor's note: "Local news sells" is the mantra of today's community newspaper industry. The Herald (Jasper) recently marked 35 years of telling its readers' stories each week. S Looking forward Mark Henschen, above right, spoke with William Wright of the Indianapolis Business Journal, above left, and other circulation professionals during a session at The Indianapolis Star's Pulliam Production Center Sept. 20. Henschen, vice president of operations and circulation for the Arizona Daily Star (Tucson), addressed ways to improve operations, legalities of working with independent carriers and other aspects of newspaper circulation. Above: Jo Ann Spieth-Saylor of The Corydon Democrat, left, works on a tablet during a break at the conference. Democrat carriers are newspaper employees, not independent contractors. Left: Steve Key, HSPA executive director and general counsel, left, talks with speaker Mark Henschen. Henschen started in the newspaper industry as a young carrier with a foot route. See Page 3 for Karen T. Braeckel's column about the circulation session. aturdays do not relent. For everyone in the newsroom from which this newspaper is produced, Saturdays linger as the pun ctuation mark. John Rumbach You can't finish a sentence without one of those. Since 1978, the Saturday feature – the longer story each week with several photographs occupying the first few pages of the newspaper – has been our punctuation mark, an exclamation point of sorts. The ordinary written word has its value. For The Record, obituaries and high school sports take their places among the most-read subjects, and we have covered our share of contention – biomass, libraries, elections. Photographs, no matter the subject matter, lure eyes in awe. But the Saturday feature is our signature. It is unique. It is appreciated. It is feared. It is both a chalenge and a l reward. It is constant. This is how we do it. "I am amazed that the Saturday feature has had this long of a run," said John Rumbach, The Herald's co-publisher and founder of the Saturday feature. "When I was developing the idea of a longer word-picture story that could run as a cover piece every Saturday, I thought the concept would have a five-year shelf life and then we'd run See Herald, Page 4 Publicize National Newspaper Week Oct. 6-12 T ell your readers about the value of their local newspaper during National Newspaper Week Oct. 6-12. The theme of this year's event – "Your Community, Your Newspaper, Your Life" – marks the 73rd annual week of celebrating the importance of newspapers to communities large and small. The Tennessee Press Association coordinated materials for this year's newspaper week kit. It contains free editorials, columns, editorial cartoons, crossword puzzle, and promotional ads available for newspapers to download courtesy of the Newspaper Managers Association. Download the materials at www.nationalnewspaperweek.com. The Hoosier State Press Associ tion joins the Newspaper a Managers Association in encouraging Indiana papers to run as much of the material See Newspaper, Page 3 National Newspaper Week Oct. 6-12 Download editorials, columns, editorial cartoons and promotional ads for free at www.nationalnewspaperweek.com. This editorial cartoon and several others are available from the Newspaper Managers Association to use during National Newspaper Week Oct. 6-12 or any time. Columns, editorials and promotional ads are accessible as well.

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