www.negociosnow.com
46 March 2022
Age: 23
Title: Chief Marketing Officer
Name of Organization: El Encan-
to Products Inc.
Jonatan Rodriguez works
as chief marketing officer for
the family business, El Encan-
to Products, a wholesale food
distribution company catering
to the Hispanic community.
Born in Mexico, Rodriguez
immigrated to the United Sta-
tes with his family at age 3.
Growing up in Chicago, he was
raised with the traditional va-
lues and beliefs of a Mexican
household. By age 10 he was
already involved in his family's
business. While his duties ini-
tially consisted of simple tasks
like moving boxes or receiving
payments, he steadily bran-
ched out to other positions.
He graduated from St. Jose-
ph Catholic High School and
pursued higher education at
the University of Illinois at
Chicago. He graduated with a
bachelor's degree in marketing
in May 2021. Throughout his
education, he balanced clas-
ses with business. A normal
day consisted of classes in the
morning and work in the after-
noon. As he continued to learn
about the family business,
he moved from order picker
to accounts receivable, and
eventually to general manager.
By drawing on the expe-
rience from work and classes
at school, he was able to crea-
te and launch a product of his
own: Encanto Juice, an all-
natural fruit juice drink. Sin-
ce its inception, Encanto has
achieved an increasing amou-
nt of success among Hispanic
retailers across the Midwest.
Rodriguez credits his success
to the support and guidance
he's received from his family
and friends.
Outside of work, he invol-
ves himself in the Catholic
Church. He has organized
numerous food donations
for churches in Chicagoland.
He is a key contributor to the
summer carnivals near his
home, and his donations have
included trucks, supplies, and
food.
Jonatan
Rodriguez
Food
provider
WORDS OF WISDOM:
"S
uccess is not only achieved
with hard work but also with
a lot of sacrifice."
