www.negociosnow.com
42 March 2022
Age: 27
Title: Brand Manager Corona
Name of Organization: Conste-
llation Brands
In his job for Constellation
Brands, Mauricio Ramirez ma-
nages Corona's innovation pi-
peline and leads various mul-
ticultural marketing initiatives.
He was born and raised in
Managua, Nicaragua, the ol-
dest of four siblings. At age 16
he started his first business,
offering social media services
to local Nicaraguan compa-
nies.
Due to health challenges, he
relocated to the United States
in 2010, after graduating from
high school. He started un-
dergraduate studies at Miami
Dade College and transferred
to the University of Richmond
in Virginia, where he obtained
a bachelor's degree in business
administration in 2014.
During college he had two
brand management interns-
hips, one at Compania Cer-
vecera de Nicaragua and the
other at Altria. After gradua-
tion, he joined Altria full-time
in January 2015. His career has
focused on brand building,
storytelling, and innovation,
delivering authentic experien-
ces through product innova-
tion and highly targeted mar-
keting campaigns.
In 2019 he joined Conste-
llation Brands as an associate
brand manager for Corona,
leading all Hispanic-focused
marketing initiatives. In 2021
he was promoted to Corona
brand manager.
In 2020 Ramirez received
an MBA from The University of
Chicago Booth School of Busi-
ness. His studies were focused
on strategy, finance, economics
and marketing.
In his free time, he enjoys
watching soccer and cruising
Chicago trails on his bike. In
the last two years he has raised
over $10,000 dollars to support
the Children's Cancer Research
fund through their annual
Great Cycle Challenge. This
year he plans to ride 550 mi
-
les in September to raise over
$6,000. This August he plans
to participate in the Chicago
Olympic Triathlon.
Mauricio Ramirez
Cultural
marketer
WORDS OF WISDOM:
"A
s an immigrant you are in
a constant battle against
your insecurities and the impostor
syndrome. You got to use those
doubts to fuel your fire and keep
proving yourself wrong"
