The Indiana Publisher

The Indiana Publisher Published alternate Thursdays Volume 78, Issue 15 • July 18, 2013 Get your paws on free serial story, art A serial story available to print free for HSPA members includes templates, art and education materials to share with area teachers. The story offers an easy way for educators to incorporate the newspaper in the classroom. "Howling for Home" by Joan Carris is a 10-chapter story about adopting a dog and all that it means to the dog and family. Indiana newspapers may run a free serial story by signing a contract with the HSPA Foundation. For more information, email Shawn Goldsby at sgoldsby@hspa.com. The materials featured with the story include ads that newspapers can use to promote it ahead of its run and order forms for teachers to request copies of the paper. Review a sample chapter, author study and curricula at http://ncpress foundation.org/ serial-stories. In addition, newspapers receive a word count, sidebars, news connection pieces, teaching guide to share with educators, creative opportunities for students, multiple-choice questions with answers and more. This story is available to use through August 2014. The Indiana State Reading Association and the Indiana Newspaper in Education Foundation provided funding. Network connection C Bet on revenue ideas from trainers, peers at advertising conference ommunication stands out as a theme of this year's Advertising Conference and Awards Gala. And that includes the exchange of ideas between state newspaper advertising staffs. The annual training and awards event – sponsored by the Indiana Newspaper Advertising Executives Association and the HSPA Foundation – heads to Indiana Downs and Grand Casino Friday, Sept. 27 for Run for the Revenue – An Kelly Wirges Advertising Conference You Can Bet On. The planning committee designs the Advertising Conference with networking in mind, said Mike Rossetti, advertising director at The Republic (Columbus) and president of INAEA. "We thrive when we share ideas, from the big profit-makers to smaller-scale projects," he said. "Knowing what worked and what didn't for others improves everyone's odds of a successful year." Participants can expect training sessions followed by the 64th annual awards gala. The day will end in time for attendees to bet on the ponies, play the slots or grab dinner. Kelly Wirges, a 20-year veteran trainer and consultant for media companies, will conduct three sessions. See Network, Page 4 The Advertising Conference planning committee designs the annual event so attendees can learn from both professional trainers and each other. At last year's conference, pictured above, newspaper staff members participated in round-table discussions and embraced the '80s theme of the Awards Gala. Run for the Revenue advertising conference What: Run for the Revenue – An Advertising Conference You Can Bet On When: Friday, Sept. 27, 2013 Registration: Available now at www.HSPAfoundation.org/events or via registration brochures newspapers received by mail Where: Indiana Downs and Grand Casino, Shelbyville Information: (317) 803-4772 or sgoldsby@hspa.com NNA: Postal reform proposed T he House Committee on Oversight and Government Reform kicked off a new round of debate this summer on U.S. Postal Service legislative reform. A proposal by com ittee m chairman Rep. Darrell Issa, R-CA, called the 2013 Postal Reform Act, would be similar to his pitch during the last Congress but with some key differences, according to the National Newspaper Association. Some of the provisions: • Permit Periodicals publishers access to rural mailboxes for delivery of newspapers on non-delivery days. This provision would be the first statutory relaxation of the Private Express Statutes in more than a decade.  • Allow postage rates for Periodicals to be increased by 2 percent annually over inflation if the revenue does not cover at least 90 percent of postal costs.  • Slightly strengthen the ability of the Postal Service competitors to challenge market-dominant Negotiated Service Agreements similar to that proposed last year for Valassis Direct Mail, but makes it easier for other types of NSAs to pass muster. • Allow the immediate end of six-day delivery of letters and newspapers, but allow delivery of packages. It would allow only two consecutive days of non-delivery in a week. Issa addresses complaints that on federal holidays, citizens would not receive mail for three days.  Issa has said he intends to try to pass the bill this summer. Meanwhile, the Democrats' House oversight leader, Rep. Elijah Cummings, D-Md., has introduced his own Postal Service bill, the 2013 Innovate to Deliver Act. Sen. Tom Carper, D-Del., chairman of the Senate Home land Security and Govern mental Affairs Committee, will likely issue a third proposal in the coming weeks, according to Government Executive magazine. Carper's Postal bill drafted in the last Congress cleared the Senate, but the House didn't consider it. INSIDE A 10-chapter story about a family who adopts a dog, plus art, templates and teaching materials, are available free from the HSPA Foundation. Press upgrade: The Times (Munster) installed a newer folder for its main press in northwest Indiana. Page 2 Free training: The Reynolds Center for Business Journalism offers webinars and in-person seminars in the fall. Page 2 Court report: The court beat remains a vital part of community coverage. Page 4

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