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The Bay Area's comprehensive guide to new homes 111 Bay Area News Group Advertising Section Find us online at NewHomeFinder.news The homeownership rate is rising — and this is why Mortgage Updates Advertising contact: Sandy Lek 925-847-2135 slek@bayareanewsgroup.com Editorial contact: Rowan Briggs 925-943-8355 content@bayareanewsgroup.com Bankrate obtains rate information from the 10 largest banks and thrifts in 10 large U.S. markets. Mortgages are gathered based on 700 FICO with 80% LTV and between 30-60 lock days. This is an average of all points but the information we gather includes no more than 2 points. 30-YEAR FIXED 2.82 % 5/1 ADJUSTABLE RATE 2.95 % 15-YEAR FIXED 2.34 % For more information on this New Homes section that publishes every weekend, please contact: Real Estate Transactions See Page 2 See the New Home Finder pages See Page 4 See RISING Pg 2 By Erik J. Martin CTW FEATURES Theongoingpan- demichastakenatoll ontheAmericanpock- etbook.Manyremain outofwork,andothers arehesitanttocommit tomajorpurchasescon- sideringtheeconomic uncertainty. Thatbegstheques- tion:Howcanthena- tionalhomeownership ratepossiblyberising inthiseconomiccli- mate? Considerthat,back in2016,thenational homeownershipratehit 62.9%,a40-yearlow, accordingtotheU.S. CensusBureau.Butby thesecondquarterof 2020,theratejumped to68.1%,itshighest tallysince2004-2005, rightbeforetheGreat Recessionoccurred. Currently,therate standsat67.4%—still ataloftierlevelthan manywouldanticipate. Sowhyandhow aremoreAmericans owninghomeslately, despitethecurrentfi- nancialrisks?What's behindtheserising numbers?Plenty,say thepros. "Homeownership isrisingbecausethere isapent-updemand fromyearsofdelayed householdformation," saysBrianKoss,execu- tivevicepresidentof MortgageNetworkin Danvers,Massachu- setts."We'veseena significantgrowthin newhouseholdsover thepastyear,many ofwhicharebecom- inghomeowners.And historicallylowinterest ratesandrisinghome valuesarecontributing tothispursuitofhome- ownership." JaredMaxwell,vice presidentofConsumer DirectLendingfor Middletown,Rhode Island-headquartered EmbraceHomeLoans, subscribestothis theory. "Familiesarealso lookingformorespace anddesiringtomove "Bay Area News Group is a powerful outlet in generating interest in our brand and growing customer traffic from the Silicon Valley to our website and new home communities. Each month over 1,000,000 highly targeted impressions promoting our business drive many new subscribers to our interest lists as a direct result of our digital marketing campaign through the Bay Area News Group's Quantum Adtaxi campaign." Thank you,MichaelAnderson, Anderson Homes, for sharing your success. Contact Sandy Lek at slek@bayareanewsgroup.com for more information on how Bay Area News Group can help you advertise in digital and print. "Eachmonth,over1,000,000highlytargeted impressionspromotingourbusinessdrives manynewsubscriberstoourinterestlists..." In partnershipwith