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6 - Wednesday, October 21, 2020 - Women In Business - Red Bluff Daily News Women are increasingly becoming the primary bread- winners in their homes. In 2018, Prudential sur- veyed more than 3,000 Americans between the ages of 25 and 70 for its 'Fi- nancial Wellness Census.' The survey indicated that 54 percent of women are the primary breadwinners in their family, while 30 percent are married breadwinners who are producing more than half of their household income. This marks an in- crease from 2015, when the Center for American Prog- ress found 42 percent of women were sole or primary breadwinners - bringing in at least half of their families' earnings. This represents a long-running trend that indi- cates women's earnings and economic contributions to their families are of growing importance. Studies show how much more likely it is for today's mothers and working fe- males to provide essential financial support to their families compared to ear- lier generations. It can be empowering to be a sole or primary earner. However, this role also may place ex- tra pressure on women who also want to be ideal moth- ers. While gender roles have become much more egalitar- ian, the traditional household dynamic, in which women take on more responsibilities around the house, remains predominant in many fam- ilies. That can contribute to stress for women who work. A 2015 University of Chi- cago study found that op- posite-sex couples in which women were the top earners reported greater relationship strife and were more likely not to endure as couples. The study also found that some women who earned more did a greater amount of housework in order to make their husbands feel better about the situation. There are several ways to address and cope with feelings that arise from an increase in female bread- winners. • Stay open-minded. Couples need not fall into dated ways of thinking re- garding gender roles. If they adjust their roles accord- ingly and continue to adapt, things can work out just fine. • Divide tasks evenly. Evenly divvy up tasks around the house so that neither partner feels as if they are doing more than the other. • Share financial goals. Even if one person is bring- ing in more money, the over- all household should be the main priority. That means that all adults have an equal say in financial goals, re- gardless of who earns the most money. Many women are now the primary breadwinners in their households. That has, in many cases, led to shift- ing gender roles and cou- ples and families may have to adjust accordingly. More women becoming primary financial providers BEST OF 2019 Tehama County We are a family owned Fruit Stand that prides itself on growing almost all the produce we sell. Our goal is to sell you produce that was picked that very morning, guaranteeing you the freshest, and ripest produce you can get. We specialize in Heirloom Tomatoes but are also very proud of our peaches, nectarines and pluots. Come visit us and enjoy the best produce available. Open 7 days a week 8am-6pm Kathy Brandt PTC Red Bluff 955 Main Street, Suite A Red Bluff, CA 96080 Office: 530.527.3335 Fax: 530.527.5578 Placer Title Company is proud to serve the Red Bluff & Corning areas, and our local specialists are dedicated to helping you secure your investment. eir regional knowledge and expertise give them the experience they need to ensure the quality of your transaction. Placer Title Company is proud to continue to provide the same great service that our reputation has been built upon since 1973. Contact us today to discover how we have been unlocking the door to more business and more success for our clients for more than 40 years!

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