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Red Bluff Daily News - Women In Business -Wednesday, October 21, 2020 - 5 How partnering is helping small businesses weather the social distancing storm Social distancing guidelines implemented in the wake of the COVID-19 outbreak posed unique challenges to small business own- ers. Many small businesses were forced to close their facilities to customers to prevent the spread of the virus, which various sources estimated had claimed the lives of more than 200,000 people by the end of April. Delivery and curb- side pickup enabled many busi- nesses to offer limited services to consumers, but low revenue still forced many businesses to seek new ways to generate sales. Part- nering is one creative way many small businesses owners sought to generate more sales. By partnering with other local businesses, small business own- ers can capitalize on the commu- nity-first attitude many consum- ers are embracing as they look to help local industries weather the storm created by social distanc- ing. Restaurant owners can look into partnering with local grocers who can sell prepared meals in their stores, many of which are operating only under very limited, if any, restrictions. Such a part- nership can fill the needs of con- sumers who have grown tired of making their own meals for weeks on end, while also giving grocery stores struggling with supply chain issues more items with which to stock their shelves. It also allows restaurant owners to generate revenue while ensuring food they purchased prior to the implemen- tation of social distancing guide- lines does not go to waste. Local auto body shops also can capi- talize on partnering by working in conjunction with local automotive supply stores. By offering many of the items drivers need, such as windshield washer fluid, auto accessories and more, in their shops, auto body shops can at- tract customers who still need to maintain their vehicles but don't want to make too many shopping trips. When customers call to book oil change appointments, ask if there are any automotive supplies they need, then partner with a lo- cal supply store to deliver those items before customers arrive for their oil changes. Such partner- ships benefit consumers and busi- ness owners alike, making them ideal ways to generate additional revenue during what has proven to be challenging economic times for many small businesses. Law Office of CHERYL A. FORBES Estate Planning, Wills and Trusts Probate and Trust Administration 349 Pine Street Red Bluff, California, 96080 Phone (530) 527-7500 Estate Planning For Future Generations 2017 Featured Woman in Business

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