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my career. My daughters were a huge motivation. I wanted to set a good example for them of how important higher education is.��� O���Neal���s motivation appears to be increasingly common. Parents are twice as likely to go back to school as non-parents, according to the survey, and 46 percent of parents who have plans to head back to school will do so to make their families proud. Eightyone percent of the parents also said they believe a degree is important in today���s job market. If parents are considering returning to school, here are a few simple ways to help ensure a rewarding experience for them and their children: 1. Talk to children early ��� Parents often start saving for a child���s college education when that child is still in elementary school. Why not start talking to them about the importance of higher education at the same time? More teachers are incorporating real-world applications and hands-on learning into their lesson plans, making it even easier for parents to talk to their children about what they are learning. 2. Illustrate education as the path to a career ��� It is important for children to understand how education can have an impact on their career prospects as adults. Identify learning projects that can help children explore careers and understand how their education can apply to different types Q& A of professions. 3. Make education a family affair ��� Establishing a family study time is a great way for parents and children to connect over a common goal. Seeing a parent display dedication to studying and earning a degree helps children understand the importance of developing a work ethic and setting priorities. 4. Involve other key individuals in the decision, including children ��� Parents balancing family, work and school obligations can benefit from discussing their educational goals and commitments with influencers in their lives, including employers, friends and family members. This support network can help a parent stay on track with classwork, studying and see SURVEY . . . page 7 Graduate certificates help nurses advance their careers As the U.S. health care system delivery of care more complex, continues to evolve, industry nurses with advanced knowledge demand for more highly educated and skills can influence the quality nurses is growing. Data from the of care that patients receive,��� says American Association of Colleges Carole Eldridge, director of graduof Nursing shows current and ate programs for Chamberlain Colprospective nurses are responding lege of Nursing. ���With expertise in to rising education requirements: in-demand disciplines, nurses can enrollment in all types of programs also expand their current scope of at nursing schools across the coun- practice and increase their profestry increased from 2010 to 2011. sional marketability.��� Some nursing schools offer gradChamberlain offers online Graduuate certificates that allow nurses to ate Certificate Programs for MSNexpand their expertise and meet prepared nurses to hone their critical areas of need in the nursing expertise in either education or profession. Offered to nurses with a informatics, with or without Master of Science in Nursing practicums; practicum is optional degree, graduate certificates are for students with practical applicadesigned to enhance nurses' profes- tion experience in their area of sional competencies and prepare study. Graduates of the Graduate them to apply for national certifica- Certificate in Nursing Education tion in specialized disciplines. Program will be prepared to take the National League for Nursing's ���As the patient population see GRADUATE CERTIFICATES . . . page 7 becomes more diverse, and the Volume 15 ��� Number 31 April 11, 2013 Getting out of a dead-end job By Liz Reyer Star Tribune (Minneapolis) Q. The job market has been picking up, and I���ve been sending out a lot of resumes, but I���m not getting invited to interviews. My current job has turned into a dead end, and I really want a change. What am I doing wrong? A. Match your experience to each position you apply for, and get help from people you know to find opportunities. A successful job search requires a calm approach and a positive attitude. Let go of frustration with your current job and discouragement with your search. Center yourself, taking some breaths and envisioning a successful move to a new situation. Now think through your job search so far. How have you been finding leads? Personal connections are the most productive way to find a new position, so if you haven���t been focused on that aspect, it���s time to change that. When you do have leads, either from a job posting or a personal tip, consider whether you���re bringing your best approach to the application. If you���re sending out the same resume to all positions you���re applying for, then there���s room for improvement. What level of support are you getting from others? Job hunting can be difficult and draining, and family members can help, but they also can have their own anxiety about the situation. Consider other support options that might be available as you work on your plan. Think strategically ��� plan what you want to go after, and make it harder for companies to rule you out. First, identify the position types you���d like to have and companies (or at least company types) you���d like to work for. For example, you may say that ���I want to be in an accounting firm in a large company.��� This will help you focus ��� it���s very easy to get distracted by off-plan ���what ifs.��� And, though it���s good to be open to new possibilities, in this case it could make it harder to reach your goal. Knowing your goal, start telling the world. Mention your search to friends and acquaintances to see if they know of any opportunities. Be open to doing informational interviews in addition to applying for current openings so that you can become familiar with organizations ��� and they can get to know you. When you send an application, take time to customize your resume. Many HR departments use electronic keywords to scan applications, so you will not rise to the top if you don���t match the language in the job description.And even if a human is reviewing your resume, seeing the company���s terminology in the application materials makes it easier for the person to find you. Get help ��� alumni support, job centers, even a job coach ��� so that you���re making the most of the opportunities you see.Also, don���t let the job search become your whole world. Schedule time to do your searching, and save time to have fun. Make sure you���re seeing friends, getting exercise and doing activities you enjoy.This balance will sustain you, and you���ll be able to make a better impression at interviews. Careful action will help you find the new position you���re looking for. Liz Reyer is a credentialed coach with more than 20 years of business experience. Her company, Reyer Coaching & Consulting, offers services for organizations of all sizes. Submit questions or comments about this column at www.deliverchange.com/coachscorner or email her at lizdeliverchange.com. 2 GREATERmilwaukeeJOBS ��� April 11, 2013 A publication of Conley Media from page 1 GREATERmilwaukeeJOBS Survey ... Classified Sales Director: Kristi Wolf 262/670-1516 Account Executive: Donna Armstrong 262/513-2698 darmstrong@conleynet.com Story Coordinator: Dwayne Butler 262/513-2626 dbutler@conleynet.com Production: Patricia Scheel 262/513-2690 Distributed by: Conley Distribution 262-513-2646 ��2004 by Conley Media Waukesha County Independent and Locally Owned GREATERmilwaukeeJOBS is published weekly by Conley Media ��� Waukesha County, 801 N. Barstow St., Waukesha, WI 53186. 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