www.negociosnow.com
November 2019 15
The Innocence Project
Digital Engagement Director
Age: 31
Maule has brought tre-
mendous energy, growth, and
visibility to the Innocence
Project's digital presence for
the last four years. The Inno-
cence Project is a $20 million
nonprofit responsible for hel-
ping free more than 200 inno-
cent people from prison and
passing more than 150 laws
that prevent wrongful convic-
tion.
As the organization's first
digital engagement director,
she leads a team that has con-
tributed to 72% growth in di-
gital revenue, 70% growth in
the digital community, and
the passing of more than 10
wrongful conviction reform
laws. She has implemented
data-driven practices throug-
hout the organization, and her
coordination with the policy
team has resulted in effective
changes to laws throughout
the nation. She is passionate
about working with people
impacted by wrongful convic-
tion and designs meaningful
campaigns that inspire po-
licy change, donations, and
awareness about injustices in
America's legal system.
She began her career on
former President Barack
Obama's 2012 election cam-
paign and in MSNBC's digital
newsroom. She graduated
from Brown University where
she concentrated in Africa-
na studies and was one of a
few seniors recognized with a
Joslin Award for outstanding
contributions to student life.
Alicia Cepeda
Maule
Putting
injustice
on display
WORDS OF WISDOM:
"A
t high school graduation I told
my mom I would give her a
return on investment. I've learned
that the return can be more than just
about money—it can also be about
service and justice for humanity."
