The Advantage News

When I walked out the hotel door and headed to my car, I quickly realized I had a problem. My car was encased in ice like a comic book villain had fired his freeze gun at it. After unlocking the doors with a key fob, I tugged at the car door for several pulls. Finally, with a hard crack, the door shuddered open. I started the car and took a couple of hacks at the windows with an ice scraper. This proved futile. Without fear that anyone would even think of stealing a car during an ice storm, I let the car thaw from the inside out. This was not the way to begin an important revenue campaign in Monroe, Michigan. An omen? When I reached The Monroe News, I was reminded why I love this business. No whining. The staff was there and Senior Director of Sales – Michigan - GateHouse Media, David Terski, was outside clearing the ice from the parking lot. Just another day. Now... one could take this ice stuff as an omen. But not the Monroe team. After an energetic kickoff meeting, they set out on the task of setting appointments. They expressed to me that the ice storm was a plus. Business owners would be by the phone. And they were correct! With a schedule full of appointments, ANC Media Analyst John Rechke- mer, arrived the following week and the advertising agreements start pouring in like water. The team attained their goal in just three days. Like they say on late night TV commercials, "And that's not all!" The Monroe News team and John went on to achieve 182% of goal! The path to success Since Dave Terski, Senior Director of Sales, oversaw this campaign directly, we asked him what he thought made the campaign so successful. Monroe, Michigan makes selling as smooth as ice Al Getler, ANC Division Sales Manager Sales Team at The Monroe News Where We'll Be... August 15-17, 2019 MISSION ONE: REVENUE (Austin, TX) September 13-14, 2019 HSPA Annual Conference (Indianapolis, IN) September 29, 2019 ANA Annual Fall Convention (Chandler, AZ) October 25-26, 2019 NMPA Conference (Albuquerque, NM) "The program was successful as the planning and execution were flawless," said Terski. "The management team understands the process from start to finish and the communication flow is great." "The sales teams are well informed, understand their responsibilities and understand what will be provided to them," he continued. "To me, the best aspect of the partnership is the consistency. My team trusts Al and John which makes it easy as they want to take them out to see their clients." Colleen Morden, Sales Manager, said about the success, "John was great to work with. He helped close business, kept the team updated and made changes to the book to fit customers' needs (maximized our opportunity). We would not have been successful without him." A strong partnership Dave Terski said the ANC team is exceptional to work with. "They make it easy to get the program rolling and do a great job in helping to keep the teams motivated," Terski said. "Their knowledge of the program and their sales ability are phenomenal." We feel so fortunate to work with newspaper partners like The Monroe News. With an updated entertainment book and a great attitude, they make our work so rewarding. And together, we secured a lot of revenue. How can we help you and your team? Call us today! The Monroe News - Screen Time Weekly TV & Entertainment Guide

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