NewsBeat

October 2018 NewsBeat 15 "The online archives of a news website are unlike any other creature we've dealt with before. They're not like a one-time broadcast that's viewed and then fades away," he said. "For that reason, I think it's an entirely valid discussion to consider whether there's any real informational value in continuing to make decade-old articles about minor misconduct by named people accessible online." LoMonte said the Southeast Missourian's policy seemed like a "legitimate answer to the deluge of requests for information to be erased from the historical record." There are larger issues. For example, how many news organizations are reducing, either by choice or necessity, how much of this information they provide. Church mentioned its availability elsewhere. Rust noted that the content doesn't help build stronger relationships with readers. And with plenty of companies offering to provide all kinds of information about citizens just by typing their name into a search box, maybe newspapers are the least of the problem for someone with privacy concerns. Nonetheless, trying to draw the distinction between collecting and publishing a public record for readers versus publicizing a public record for the entire world is not for the faint of heart. One privacy attorney noted that the new policy in Cape Girardeau was akin "to having a library full of books but discontinuing the card catalogue system you use to find them." It doesn't get any easier either when Rust gazes over his online horizon. The next frontier will be engagements and wedding announcements. When something goes wrong, folks want the information removed, and the added twist is that for the Southeast Missourian and many other community newspapersm, readers pay for that information to be posted. On Facebook, where more announcements are heading, people have more control. "They can post it there, have all the people they want see it and, if it doesn't go through, delete it or know that it will be buried and hard to find." Randy Picht is the executive director of RJI. He worked closely with newspapers and other media outlets during his nearly 29-year career at The Associated Press. —Reprinted from Reynolds Journalism Institute E Grow revenue and expand your market presence — fast! Call Eliot Putnam, director of revenue diversification and new business development at NYPS to learn how! xpand your market presence and grow revenue fast — without adding staff or overhead — by harnessing the power of the classified line and small business display networks coordinated by NYPS and FCPNY. These powerful advertising networks expand the reach of your newspaper and at less than a penny per reader, give your advertisers a great return on investment. The newspapers that participate in the networks are uniquely positioned to provide high-impact, low cost advertising to local businesses that will benefit from greater reach. Our newspapers' long-standing relationships with local businesses and civic and non-profit groups, coupled with the aggregate consumer- buying power of the combined audiences we deliver, position our newspapers as the most powerful marketing tool in town. New York's newspapers, in print and online, reach a higher percentage of the local market than ever before — and the advertising we deliver reaches an engaged audience — an audience that is focused on our content — not on Facebook photos or Instagram posts. Remember the adage, "I know 50% of my advertising doesn't work, I just don't know which 50%." The 50% that doesn't work is the 50% that doesn't reach the business' target audience. Local newspapers deliver the best audience for local businesses — an audience that always includes loyal, local, repeat readers, government officials and the most involved citizens. The newspaper audience skews older, toward educated consumers with higher than average disposable incomes. Help your local businesses reach new customers by advertising in the NYPS or CPAN networks — and remember, YOUR NEWSPAPER RETAINS 60% OF THE REVENUE FROM EVERY SALE. Call today and invite Eliot to visit your newspaper and teach your sales team how to sell into this powerful advertising network. • Maximum reach. • Rock bottom rates. • Best ROI anywhere. Let's rebuild our brand. Contact Eliot today! Eliot Putnam eliot@nynewspapers.com or 518.464.6483

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