June 2018

NewsBeat is a newsaper industry publication by the NY Press Association.

Issue link:

Contents of this Issue


Page 1 of 23

2 NewsBeat June 2018 NewsBeat A NEWSLETTER FOR NEW YORK'S COMMUNITY NEWSPAPERS Published by the New York Press Association 621 Columbia Street Ext., Suite 100, Cohoes, NY 12047 518.464.6483 • 518.464.6489 fax • Executive Editor — Michelle K. Rea Layout & Design — Rich Hotaling PA NY Mark your calendar Friday, June 15, 2018 NYPA/NYPS Board of Directors Meetings NYPA Foundation Board of Directors Meeting Straus News, 333 Seventh Ave. (6th flr.), NYC Thursday, September 14, 2018 NYPA/NYPS Boards of Directors Meetings NYPA Foundation Board of Directors Meeting Montréal Marriott Château Champlain Friday & Saturday, September 15 & 16, 2018 NYPA Fall Conference Montréal Marriott Château Champlain Friday, November 9, 2018 NYPA/NYPS Board of Directors Meetings NYPA Foundation Board of Directors Meeting Wolferts Roost Country Club 120 Van Rensselaer Blvd., Albany, NY Thursday, April 4, 2019 NYPA/NYPS Boards of Directors Meetings NYPA Foundation Board of Directors Meeting Friday & Saturday, April 5 & 6, 2019 NYPA Spring Convention and Tradeshow C L I P & S A V E September 14 & 15 in fabulous Montréal We don't want to rush through summer (especially because it was so late getting here), but we have an amazing lineup of speakers and cutting-edge vendors prepared to share keen insights and high- value ideas to take home and implement. · A former Apple executive who is an expert in creating, positioning and executing marketing, branding and communication strategies that accelerate growth and position your newspapers for new relevance by strategically shifting your role, language and assets. · Print has left the station? Not so fast folks. You'll hear from a publisher who has bucked the national trend over the past 5 years to grow overall print volumes through a diversified product portfolio approach using print centric strategies and tactics. · The editor of Entrepreneur magazine (who started his career at community newspapers in Massachusetts) will talk about importance of embracing change. He sees too many newspapers doubling down on what used to work instead of figuring out what will work in the future — and when a new or slightly new thing is introduced everyone plays follow the leader and goes all in. He'll talk about why he thinks pivoting to video is a huge mistake. And why in a landscape that is constantly changing the newspaper industry can't rely on one single business model. · Driving new auto dollars — auto advertisers have increasing local dollars to spend. But, it's not about helping them in the showroom anymore. Both the "big dog" dealers and "rock lot" sellers need better ways to move their USED inventory. And, ask any auto dealer and they'll tell you that they get most of their profits not from the showroom; but, from the service bays! Here how these local newspaper leaders garnered significant new revenue from this critical advertising category. · Recruiting Sales People Who Can Sell — And Keeping Them! In this session, our speaker will guide you through the entire process of assembling high-achieving sales leaders, from the questions each organization must ask itself before hiring anyone, to the ongoing process of keeping sales people motivated. You'll learn how to hire based on your organization's core competencies, and how to map those to your sales process. · Augmented reality technology for interactive newspaper engagement · The emerging voice ecosystem — human-read voice experiences that create, distribute and monetize audio content at scale for community newspapers · Events — partnerships, templates and more. · Rethinking real estate revenue now All this and wonderful dining experiences, extraordinary networking opportunities, and a delightful venue. Save the date and make your hotel reservations today — Mark your calendar for NYPA's fall publishers' conference

Articles in this issue

Links on this page

Archives of this issue

view archives of NewsBeat - June 2018