NewsBeat

June 2018

NewsBeat is a newsaper industry publication by the NY Press Association.

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June 2018 NewsBeat 3 Global Data Protection Regulation – GDPR – What New York's newspapers need to know This privacy policy applies to personal information collected on our website or gathered through the methods discussed here. It does not apply to any website or practices used by any third party. 1. What Information We Collect We collect data related to your use of our website. We use cookies and similar technologies on our website to gather information such as the date and time of visits, geographic location, the pages viewed, IP address, links to/from any page, browser type and version, operating system, referral source, and time spent on our website. Our website includes options for visitors to submit information to NEWSPAPERX, for example when signing up for our email newsletter, downloading certain content, communicating with us, etc. Such forms may provide the option of submitting your personal information, including your name, job title, company name, email address, or phone number. In addition, personal information that we store about you may be linked to the information stored in and obtained from cookies. With your consent, we may also collect additional personal information in other ways including emails, surveys, and other forms of communication. 2. How We Use Your Information NEWSPAPERX uses cookie data to measure site traffic and usage activity to help us improve and enhance the functionality of our website, to detect possible fraudulent activity, and to better understand the sources of traffic and transactions on our website. Cookies also allow our servers to remember your account information for future visits and to provide personalized and streamlined information across related pages on our website. In addition, we may use your personal information for our legitimate business interests in connection with your use of our services, including: • To respond to your inquiries and fulfill requests, complete transactions, provide customer service, send administrative information, and to personalize your experience with our services • To better understand our customers in general and to improve the content and functionality of our website • To contact you in the future regarding services, promotions, opportunities, and other general information about NEWSPAPERX we believe will be of interest to you 3. How We Share Your Information We do not license or sell information about your usage of our website to anyone. 4. How We Protect Your Information NEWSPAPERX employs appropriate organizational, technical, and administrative measures to protect personal data within our organization, including security controls to prevent unauthorized access to our systems. 5. What Options You Have We do not require you to provide personal information when browsing the site, although some pages and content may include options for submitting your personal data in order for you to fully access and use such website features or functionalities. 6. How to Opt-Out You can opt out of receiving marketing messages from NEWSPAPERX by unsubscribing through the unsubscribe or opt-out link in an email. We will comply with your request as soon as reasonably practicable. Please note that if you opt-out of receiving marketing- related emails from us, we may still send you important administrative messages. 7. How We Amend This Privacy Policy and Notify You of the Changes This privacy policy was last updated on the date indicated above. NEWSPAPERX may make updates and changes to this policy by posting an updated policy on our website. 8. How to Reach Us for Privacy Concerns If you have any questions about our privacy policy, the practices, or use of our website, or would like to make any request as provided hereunder, please email us at NEWSPAPERX.COM. Or contact us at: XXX XXX XXXX GDPR, General Data Protection Regulation, was implemented in Europe May 25th. GDPR will establish a new global precedent around the importance of personal information ownership and consumer protection. GDPR is a series of new data protection initiatives designed to ensure the integrity of personal data for individuals — not organizations. Protecting personal data is a top priority for the GDPR. lthough the GDPR is law throughout the European Union, it applies to any company processing, storing or using data related to a European citizen — even if it is just one customer. US newspapers that have digital subscribers or readers in the EU must adhere to the GDPR or risk fines up to 4% of total revenue. If you are collecting data on a European citizen, GDPR applies. Americans deserve privacy protection too, and there is an urgent need for data protection reform here in the US, so expect Congress to take this up soon. So, what should publishers do? Begin by creating or updating your website's privacy policy. Even if GDPR doesn't apply to you, it's a good thing to do. Your readers should know that protecting their personal data is important to you. Use simple, clear, concise language to describe your newspaper's practices in collecting personal data. Explain how and why you collect data. Provide options so users can manage, update or delete their data. Then communicate with readers and users, using your websites and social media platforms to tell customers that your newspaper is committed to protecting the integrity of their personal data. Don't just talk the talk — review your methods of collecting personal data, think about how outdated or irrelevant data is disposed of, and how to safeguard information that is retained. A company-wide system for protecting personal data should be established and understood by every staff member. We've included a sample privacy policy below to help you get started. SAMPLE PRIVACY POLICY In this privacy policy, "NEWSPAPER X", "we", "us", and "our" refer to NEWSPAPER X., a US-based registered corporation. "Website" includes NEWSPAPERX.COM A

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