Brookfield/Elm Grove Monthly

November, 2016

Brookfield/Elm Grove Monthly

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Barbara Eash antiques column Page 3B • FOR STARTERS • Fresh Fruit & Cold Pasta Salads, Tossed Salad, Fresh Dinner Rolls • BREAKFAST ITEMS • (Breakfast Served All Day) Omelets-to-Order All Day, Scrambled Eggs, French Toast, Hash Browns, Sausage Links, Bacon • MAIN ENTRÉE ITEMS • Chef Carved Prime Rib, Virginia Baked Ham, Oven Roasted Turkey, Rotisserie Chicken, Broiled Mahi Mahi, Seafood Pasta, Peel and Eat Shrimp, BBQ Baby Back Ribs • SIDE DISHES • Mashed Potatoes and Gravy, Stuffing, Sweet Potatoes, Cranberry Sauce, Fresh Hot Vegetables • DESSERTS • Pumpkin Pie, Apple Pie, Variety of Cakes • BEVERAGES • Champagne Fountain, Regular/Decaf Coffee, 2 Juices on the buffet and Milk are included - All other beverages would be extra. • ALL FOR ONLY • Adults $ 26.95 Children under 10 $ 8.95 Reservations required 262-782-8670 20290 W. Bluemound Road, Brookfield 252644011 Join us for a Thanksgiving Brunch! Join us for a Thanksgiving Brunch! November 24, 2016 • 10:00am - 4:00pm in our Banquet Hall MON-THURS 4:00PM-CLOSE • FRI-SUN 11:00AM-CLOSE WWW.SALOONONCALHOUN.COM • 262-783-0222 17000 W. CAPITOL DR., BROOKFIELD, WI 53005 In the US Bank parking lot on Calhoun & Capitol LOOK WHAT'S NEW INSIDE OF SALOON! AN UPSCALE EXPERIENCE OFFERING SMALL PLATES AND CRAFT BOURBON COCKTAILS! 250093003 Now Serving SUNDAY BRUNCH 11:00 AM-2:00 PM HAPPY HOUR SPECIAL Monday - Friday FREE BACON & $1 OFF ALL DRINKS 4:00-7:00 PM DAILY EVENTS MONDAY PUB QUIZ TRIVIA 7-9pm; 75¢ Wing Night 4pm-Midnight TUESDAY FREE POOL open to close; LIVE MUSIC 7-10pm FEATURING TOP ARTISTS WEDNESDAY "Beer and Ballad Night" featuring $2 PINTS and $6 PITCHERS 7- 10pm; Karaoke 8pm-12:30am THURSDAY Taco Thursday 4-10pm, $10 for 3 authentic tacos & 5 Coronita beer buckets FRIDAY FISH FRY 11am-10pm; LIVE MUSIC 8:30pm-12:30am SATURDAY LIVE MUSIC 9pm-1am The FREEMAN INSIDE PRSRT STD US POSTAGE PAID WAUKESHA, WI PERMIT NO. 3 Like us on Facebook: Follow us on Twitter: Brookfield & Elm Grove T H I S M O N T H NOVEMBER 2016 NOVEMBER FOCUS Entrepreneurial endeavors Firm offers help to small-business owners Jilly's not your average car wash Retailers follow trend of closing for Thanksgiving Page 1B Page 2A SPORTS BCHS grad Luke Sommerfeld makes pitch for Chinooks Page 4B State launches effort to reduce veteran suicides Page 2B A year in the life of an entrepreneur By Chris Bennett Special to The Freeman BROOKFIELD — It is said our native ancestors tossed corn into the fire, believing the fashion in which the kernels popped and bounced and blew apart would reveal greater truths about the future. If Wendy Anderson, owner of Treat Street, 18720 Pleasant St. in Brook- field, could do the same she could perhaps reveal what the next year holds for her popcor n-based confec- tionary business. Last November, in the pages of this publication, the words devoted to Anderson described her passion for popcorn — how her caramel corn is said to rival that of Chicago's Gar- rett Popcor n Shops, and how the only limit to the flavors for gour met pop- corn is one's imagination. The article chronicled how Anderson and her fam- ily had recently relocated the business from Pewau- kee, and how popcor n is popular as a snack at baby showers because, you know, it pops. What happened in one year in the life of a small business? It might be easier to ask Anderson what did- n't happen in her never- ending effort to sell gour met popcor n to the masses. "One year later, we've done it all," Anderson said. "We've tried everything." Anderson does not offer this broad yet also pointed truth with the resigned shrug of someone at the end of their rope. Rather, she said she tried every- thing because she is leav- ing no stone unturned as she nurtures and builds a business. Thinking big Anderson and her family – her son, Paul and daugh- ter, Beth, are also involved in Treat Street – moved the business to Brookfield from Pewaukee in May of 2015. "I realized when we moved we are, in a way, starting over," Anderson said. "However, it's been a very good market. The Brookfield market has been excellent." In a reminder that life happens regardless of busi- ness endeavors and best- laid plans, Beth recently became a mother. Change also came to Treat Street — Biloba Brewing Co. moved from a spot just down the hill, which affected foot traffic, and Anderson said she started going to local farmers markets. "At one market, you'll make 10 times more than what you do at another market," Anderson said. "You have to pick and choose." Treat Street also moved into fundraising. It is part of Anderson's desire to think big. "We started doing fund raising in the spring and said 'Wow – that's a good way to go,'" Anderson said. "Fundraising was actually pretty good. You do your launch, they sell the prod- uct, you get the order ready and everything is done." Corporate sales also con- tinue to comprise a robust portion of Treat Street's business, and retail contin- ues to be but a fraction of sales. If Treat Street is revisit- ed in a year's time, perhaps the story will be best told by the product sitting on the shelves of your local Submitted photo Paul, Wendy and Beth Anderson own and operate Treat Street in Brookfield. A year after moving from Pewaukee, the store is finding new business opportunities in Brookfield. Treat Street's Anderson thinking big day by day See YEAR, PAGE 4A Page 3A Area teacher earns honor Page 3A "One year later, we've done it all.We've tried everything." — Wendy Anderson, owner of Treat Street

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