Brookfield/Elm Grove Monthly

Page 2A • Freeman Brookfield & Elm Grove 262-542-2500 Hours: M-F 8 a.m.- 5 p.m. 801 N. Barstow St., P.O. Box 7, Waukesha, WI 53187 The FREEMAN How to reach us Established in 1859 Brookfield & Elm Grove T H I S M O N T H If you have a news tip from the Brookfield/Elm Grove area, contact Arthur Thomas at 513-2657 or news@conleynet.com To advertise in "Brookfield & Elm Grove This Month" call the advertising department at (262) 513-2624. To subscribe to the daily Freeman call 542-2500 FREEMAN MANAGEMENT Bill Yorth - Publisher & Editor-in-Chief 513-2671 byorth@conleynet.com Katherine Michalets - Managing Ed...513-2644 kmichalets@conleynet.com Jim Baumgart - Freeman Group Ad Director..513-2621 jbaumgart@conleynet.com Tim Haffemann - Circulation Director..513-2640 thaffemann@conleynet.com Patricia Scheel - Prepress Manager...513-2690 pscheel@conleynet.com Joe Rocha - Mailroom Supervisor.......513-2659 jrocha@conleynet.com NEWS DEPARTMENT Local News - Katherine Michalets..... 513-2644 kmichalets@conleynet.com Business - Katherine Michalets...........513-2644 kmichalets@conleynet.com Sports - Pat Neumuth..........................513-2667 pneumuth@conleynet.com Death Notices - Shana Duffy...............513-2618 obits@conleynet.com Newsroom Fax..............................262-542-8259 CLASSIFIEDS: 542-2211 Hours: M -F 8 a.m. - 5 p.m. PHOTO REPRINTS Color reprints are $25 each. Call 542-2501 PAGE REPRINTS Go to www.gmtoday.com/freemanreprints The Freeman is printed on recycled newsprint. Freeman subscription rates • By in-county mail 13 weeks............$36 26 weeks............$66 52 weeks..........$120 • Out-of-county mail 13 weeks.............$51 26 weeks............$99 52 weeks..........$192 Easy buy .....$10 a month with credit card Electronic edition ......$10 a month with credit card Circulation Dept. To reach the Circulation Department call 542-2501 or go to www.gmtoday.com/wfhelp. NOVEMBER 2016 Jilly's not your average car wash By Chris Bennett Special to The Freeman One does not step into the shower, splash soap on their face and body and spin around under the water until the pre- vious day's dirt and grime is washed free. There is a ritual to showering, whether one takes 30 seconds or 10 minutes. Soap is applied, the body is washed — hopefully, with care — and every- thing is rinsed, all in an effort to feel clean and human. Jon Zimmer man applied the same set of ideas to the car wash industry, and washes automobiles in the same fashion most of us wash ourselves. Zimmerman owns two car washes. There is a Jilly's Car Wash at 15340 W. Bluemound Road in Elm Grove and another Jilly's Car Wash at 1293 Capitol Drive in Pewaukee. The washes are named for his wife, Jill. Zimmerman has like- ly spent more time thinking about the act of washing a car than anyone you know, and chooses his words on the subject in a manner similar to how a painter might choose a brush before embarking on a would-be masterpiece. "I always felt, for some reason, through doing some research, that in this particular market in Wisconsin, is seemed as if people in the car wash business were very good at all looking alike," Zimmer- man said. "It would be a market I could tap into, if I moved into the mar- ket and did things dif- ferently." Differently comes in a host of forms at the two Jilly's locations. Zim- merman strives to add a human element to the act of washing a machine. "I always wanted cars to be greeted by a per- son," Zimmerman said. "You're greeted. We give every person who goes through a car wash scent and a free dash wipe, and we give the kids a lollipop and a dog a treat." Depending on the wash package, the tires are cleaned before the car enters the wash. The car is hand- scrubbed with a brush and spray gun a bit before it enters the con- veyor. "If there are bugs in Owner finds niche going beyond suds and such Submitted photo A computerized system moves cars through the wash cycle on a conveyor belt at Jilly's. 1505 Hwy 164 South * Waukesha, WI 53186 262-521-2100 * www.ilovethefrontporch.com Holiday Open House The Front Porch Your & Gifts! Source for the BEST Holiday Decor Affordable Fashions for Women who like to have FUN with their attire! Silk Floral * Home Decor Vintage Furniture & Paint Gifts * Unique Cards E-Cloth * Naked Bee Goat's Milk Soap Boutique * Boutique * Boutique Area's Largest selection of... 10,000 sq ft of Holiday Inspiration! Holiday Garlands * Wreaths Ornaments * Ribbon * Novelties Women's Clothing (Plus Sizes, too!) Purses * Sterling Jewelry * Readers Scarves * Fashion Jewelry Hours: Mon-Fri 10am-8pm; Sat 10am-5pm;Sun 11am-5pm Across from the Waukesha WOODMAN'S Custom FLORAL DESIGNS HUGE Selection of Small Size Christmas Trees and Mini lights! Friday, November 11th * 10am-8pm Saturday, November 12th * 10am-5pm Sunday, November 13th * 11am-5pm Holiday Decor! 20% off 252664001 See WASH, PAGE 4A

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