By KEVIN PASSON
Special to The Post
MILWAUKEE — Neither fog
nor rain nor cool temperatures
could keep the people away from
Summerfest 2014, as Milwaukee
World Festival Inc. officials
announced a growth in atten-
dance and revenue for this year's
Attendance at the Big Gig,
which ran from June 25 through
June 29 and July 1 through July 6,
topped out at 851,879, an increase
of 1.4 percent from last year's
840,356. Food and beverage sales
at the event increased by 6 percent
over last year's totals in the same
categories, officials noted.
Fog, intermittent rain and cool
temperatures combined with sig-
nificant highway road construc-
tion projects in the immediate
area could have swung attendance
and revenue in the other direc-
tion. Improved weather in the lat-
ter half of the festival helped curb
those concerns. Also, the talent
lineup and marketing push
helped garner unprecedented lev-
els of national and international
media coverage prior to and dur-
ing the event.
"We are thrilled that everyone
enjoyed Summerfest 2014," said
Don Smiley, president and CEO
of Milwaukee World Festival.
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See SUMMERFEST on Page 2
Attendance, revenue up for Summerfest
MILWAUKEE COUNTY'S WEEKLY NEWSPAPER
JULY 18, 2014
Big Gig overcomes weather
challenges, road construction
Summerfest's attendance was 851,879, an increase of 1.4 percent over last year.
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