The Milwaukee Post

July 18, 2014

Milwaukee Post

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By KEVIN PASSON Special to The Post MILWAUKEE — Neither fog nor rain nor cool temperatures could keep the people away from Summerfest 2014, as Milwaukee World Festival Inc. officials announced a growth in atten- dance and revenue for this year's event. Attendance at the Big Gig, which ran from June 25 through June 29 and July 1 through July 6, topped out at 851,879, an increase of 1.4 percent from last year's 840,356. Food and beverage sales at the event increased by 6 percent over last year's totals in the same categories, officials noted. Fog, intermittent rain and cool temperatures combined with sig- nificant highway road construc- tion projects in the immediate area could have swung attendance and revenue in the other direc- tion. Improved weather in the lat- ter half of the festival helped curb those concerns. Also, the talent lineup and marketing push helped garner unprecedented lev- els of national and international media coverage prior to and dur- ing the event. "We are thrilled that everyone enjoyed Summerfest 2014," said Don Smiley, president and CEO of Milwaukee World Festival. DID YOU KNOW? Local news at your fingertips Visit MARK BELLING Walker's hands tied with GAB Page 9 Structure means Walker must choose among bad candidates • George Custer wsa the youngest American officer ever to become a general in the United States Army. He made his rank at age 23. • The first nonhuman to win an Oscar was Mickey Mouse. – Source: Cool Facts app SOUTH SHORE FROLICS CELEBRATES 65 YEARS — PAGE 6 STEVE 'THE HOMER' TRUE Decision to delay Favre's jersey retirement a poor one Page 11 Can't control how the fans will react to No. 4 Like us on Facebook: Follow us on Twitter: See SUMMERFEST on Page 2 Attendance, revenue up for Summerfest MILWAUKEE COUNTY'S WEEKLY NEWSPAPER JULY 18, 2014 Big Gig overcomes weather challenges, road construction Submitted photo Summerfest's attendance was 851,879, an increase of 1.4 percent over last year. Zimmermann's Service 360 E. Howard Ave. 414-744-9868 With coupon. Expires 8/1/14. FREE AC CHECK most cars 239067166

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