Brookfield/Elm Grove Monthly

Page 2A • Freeman Brookfield & Elm Grove 262-542-2500 Hours: M-F 8 a.m.- 5 p.m. 801 N. Barstow St., P.O. Box 7, Waukesha, WI 53187 The FREEMAN How to reach us Established in 1859 Brookfield & Elm Grove T H I S M O N T H If you have a news tip from the Brookfield/Elm Grove area, contact Arthur Thomas at 513-2657 or news@conleynet.com To advertise in "Brookfield & Elm Grove This Month" call the advertising department at (262) 513-2624. 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Call 542-2501 PAGE REPRINTS Go to www.gmtoday.com/freemanreprints The Freeman is printed on recycled newsprint. Freeman subscription rates • By in-county mail 13 weeks............$36 26 weeks............$66 52 weeks..........$120 • Out-of-county mail 13 weeks.............$51 26 weeks............$99 52 weeks..........$192 Easy buy .....$10 a month with credit card Electronic edition ......$10 a month with credit card Circulation Dept. To reach the Circulation Department call 542-2501 or go to www.gmtoday.com/wfhelp. JULY 2016 18900 W Bluemound Rd, Ste 218 Brookfield, WI (Located upstairs in the Galleria West Shopping Center) 262-754-2727 • BrightSmiles.net Providing Gentle Dentistry for your Entire Family! No Insurance? No Worries! Call or see website for specific details! The Affordable Dental plan for you and your family! No Annual limits! No Waiting Periods! All Cosmetic Procedures Included! Dr. Eric Biederwolf and Dr. Joseph Lenz Annual Discount Dental Plan Includes: Two Cleanings, Two Exams, X-Ray and More! In addition you will receive a 20% savings on ANY Dental Treatment for the entire year. Children: $ 249 (under 16 years old) Adults: $ 289 (value of $580!) 248153005 IN BRIEF • DESIGNED CURRICULUM • EXPERIENCED TEACHERS • HEALTHY ENVIRONMENT • FLEXIBLE SCHEDULES • NUTRITIOUS MEALS • LEARNING ADVENTURES PROGRAMS TAKE A TOUR TODAY! Melisa Maroo, Center Director 18205 W. Bluemound Rd., Brookfield (262) 792-1112 Nancy Coleman, Center Director 4080 N. Calhoun Rd., Brookfield (262) 783-4199 247795004 BOOM TOWN: By Chris Bennett Special to The Freeman BROOKFIELD — You can make popcorn anywhere, but Wendy Anderson chose to pop in Brook- field. Anderson, owner of Treat Street Gourmet Popcorn at 18720 Pleas- ant St. in Brookfield, said the city of Brookfield welcomed her with open arms when she relocated to the area from Lake Country, and business will not stop growing. Rhonda Deaver at Snapdragon Flowers of Elm Grove, 3458 Water- town Plank Road, said Elm Grove's location makes life easier for her business. Following the money — small businesses, in this example — can help explain what makes the Brookfield-Elm Grove area such an exceptional place in which to live. "We're known as the Elm Grove florist, for people who want to shop local," said Deaver, who owns the business with Denice Barnett. "We get to make friends and be part of a big family." Deaver and Barrett started Snap- dragon in May 2011. They pur- chased what was the known as the Elm Grove Village Flower Shop. Snapdragon is well-connected locally. Deaver said Snapdragon maintains good relationships with business organizations, parent- teacher associations and other local entities. It helps with the "Florist for Life" concept Deaver said is cen- tral to Snapdragon's identity. "When kids move away, which they tend to do, they still use us to help serve their parents, who are still here," Deaver said. "They have a face with the name." Location, location The cozy feel of Elm Grove and the surrounding area reminds Deaver of her hometown of Ixonia and Barrett of her hometown of Allenton. Elm Grove's proximity to the business traffic and larger stores of Brookfield helps Snap- dragon. The central location of Brook- field and Elm Grove within the Milwaukee metro area also bene- fits Anderson and Treat Street. Treat Street's previous location in Pewaukee did not afford them con- venient, universal access. "People wanted to come from Waukesha and Franklin, but said, 'You're so far away,'" Anderson said. "Brookfield is more doable for a lot of people." Anderson and her fellow owners relocated from Pewaukee and set- tled in Brookfield in May of 2015. Anderson's praise of Brookfield and Elm Grove is not meant to be at the expense of Pewaukee. But the current location affords Treat Street more space, allowed the business to expand, put it clos- er to businesses corridors and cut costs. "When we put all the factors together, especially the lower over- head and bigger kitchen, we said, 'Let's just do it,'" Anderson said. A central location is helpful in Wisconsin's unpredictable cli- mate. Increased eyeballs on a storefront means there is a better chance of sustaining sales in win- ter. Cold can be the death knell for some small businesses. "We're not Nashville," Anderson said. "We're not Florida. You have to have other avenues for rev- enue." Retail drives Treat Street's sales numbers, but the business side drives total revenue. Being in a heavily trafficked area such as Brookfield not only increased retail sales — to the point where Treat Street has twice extended hours — it allows easier access to corporate sales. Both Deaver and Anderson said the culture of Brookfield and Elm Grove and the active nature of res- idents is also a boon to business. The energy in each community, and the area as a whole, is palpa- ble. Anderson said art crawls, farm- ers markets, public music and other events help drive both awareness of Treat Street and rev- enue. Deaver said being an area with other specialty shops raises Snapdragon's profile. "We knew it was quaint and that it was close to a strong business area in Brookfield and Elm Grove," Deaver said. "I feel like we're right in that sweet spot." Charles Auer/Freeman Staff Treat Street sells a variety of flavored popcorn in their Brookfield store. Owner Wendy Anderson said Brookfield's central location has been a boon to her business. Location helps small businesses thrive Submitted photo Waident expands into state with Brookfield branch BROOKFIELD — Waident celebrated the opening of its Brookfield branch location with a rib- bon-cutting ceremony that involved the Waukesha County Business Alliance, Metropolitan Mil- waukee Association of Commerce and Brookfield Mayor Steve Ponto. Pictured from left to right are: Eric Huemmer, public relations & communications coordinator with the alliance; Steve Baas, senior vice president – governmental affairs & public policy for the Metropolitan Milwaukee Association of Commerce; Natasha Kostrewa, director at Waident; unnamed visitor; John Ahlberg, CEO and founder of Waident; Matt Hook, business development at Waident; Brookfield Mayor Steve Ponto; and Suzanne Kelley, president of the Waukesha County Business Alliance. Waident is an information technology firm headquartered in Chicago and has continued to grow as a business in recent years. The new Brookfield location is Waident's first expansion into Wis- consin. Executive Committee approves modified multipurpose trail WAUKESHA — The plan to modify a four-mile bicycle/pedes- trian trail from Waukesha at Frame Park to Brookfield at Mitchell Park to two miles was unanimously approved by the Waukesha County Executive Committee June 20. The modified plan would be to create a two-mile segment of the trail from a proposed trailhead located on North Avenue, south of Watertown Road, to a proposed trailhead located near River and Brookfield roads. The second phase would extend the trail seg- ment to Frame Park in Wauke- sha, which would need to be con- sidered in a future capital pro- ject. County Parks & Land Use Director Dale Shaver said he understands everyone's desire to have a bike path which connects to Waukesha and the concer n over a project being completed in segments. — Freeman Staff Allume recognized as woman-owned business enterprise ELM GROVE — As of June 9, Allume Architects has officially been certified by Wisconsin as a woman-owned business enter- prise. A woman-owned business bill was officially enacted in 2006 by the Wisconsin Legislature and it requires the Department of Administration "to develop, maintain, and keep a computer database of businesses in the state that are owned by women." Allume was launched in 2013 by Andrea Nemecek, licensed archi- tect in Wisconsin and member of the American Institute of Archi- tects. The name Allume is derived from the root word allumer, which translates to "the light came on." The name is reflected in the company's belief and vision that natural light is essential to human health, well- being, and that great design can improve quality of life. Among the benefits of certifica- tion are being listed on the state's directory, which provides firms in the program with a broader business reach to corporate buy- ers, prime contractors and agen- cies of local, state and federal governments beyond the borders of Wisconsin. www.allumearchitects.com App meant to improve area business connections BROOKFIELD — A custom app for business growth and improve- ment of business-to-business relationships in the area was launched recently by the Greater Brookfield Chamber of Com- merce. The app, called MoreForYou, is Wisconsin's first regional cham- ber app with a consumer aspect and business-to-business aspect. To download the app to an iPhone, search "MoreForYou" in the App Store and to download to Android, search "Brookfield Chamber" in the Play Store.

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