Brookfield/Elm Grove Monthly
Issue link: http://www.ifoldsflip.com/i/112093
MARCH 2013 Page 2A ��� Freeman Brookfield & Elm Grove ��� ��� Brides say EYE DO to professionally applied eyelash extensions The FREEMAN Established in 1859 By Sara Rae Lancaster How to reach us Special to The Freeman BROOKFIELD ��� There���s a new wedding trend that brides have their eyes on ��� literally. Professionally applied eyelash extensions are causing brides to swap their waterproof mascara and eyelash curlers for a trip to these specialty salons, such as Lash Boutique in Brookfield. Nova Beschta, owner and Charles Auer/Freeman Staff inventor of Lash Boutique���s A before picture of Sara Lancaster���s LiquiFan lash extension system, eyelashes. explained that LiquiFan extensions are ideal for brides because they provide a glamorous look that won���t smear or smudge like mascara. LiquiFan, which touts itself as the fastest application and only instantly cured eyelash extension available in the market, also provides a more natural appearance because they���re blended into the person���s existing lashes. 801 N. Barstow St., P.O. Box 7, Waukesha, WI 53187 262-542-2500 Hours: M-F 8 a.m.- 5 p.m. If you have a news tip from the Brookfield/Elm Grove area, contact Mary Reardon at 513-2657 or news@conleynet.com To advertise in ���Brookfield & Elm Grove This Month��� call the advertising department at (262) 513-2624. To subscribe to the daily Freeman call 542-2500 Irene Kulvekoski applies eyelash extensions to Sara Lancaster at Lash Boutique. The process The process is painless ��� in fact, it���s relaxing. Clients are lead to a spa-like room with a table that resembles a massage table. As they lie on their backs with their eyes closed, a LiquiFan educator places collagen pads below their eyes and tapes down the lower lashes. Over the next 90 minutes, the LiquiFan educator carefully dabs each extension lash into the adhesive, then carefully bonds it to one of the client���s existing lashes. In the end, the lashes are noticeably thicker and darker, but sans the appearance of a scifi movie extra. Timesaver Yes, there is an initial time investment to have the lashes applied. But after that, the extensions shave time from a bride���s regular makeup routine. Women who usually wear eyeliner and mascara can easily go without either with the extensions. Anyone who has planned a wedding knows that every second counts when calling vendors, finalizing details and tending to inevitable wedding planning ���emergencies.��� Customizable Just like every other detail, these lashes can be customized Subscription Rates ��� By in-county mail 13 weeks........$33.80 26 weeks........$64.22 52 weeks......$121.68 52 weeks..........$175 ��� Out-of-county mail 13 weeks.............$45 26 weeks............$90 Charles Auer/Freeman Staff Electronic edition ......$6.95 a month with credit card Easy buy .....$8.95 a month with credit card Circulation Dept. To reach the Circulation Department call 542-2501 or go to www.gmtoday.com/wfhelp. Submitted photo Charles Auer/Freeman Staff Charles Auer/Freeman Staff Irene Kulvekoski applies eyelash extensions to Sara Lancaster at Lash Boutique. Sara Lancaster���s eyelid is taped in place before eyelash extensions are applied at the Lash Boutique. to match the wedding���s style. Casual backyard wedding brides can go with a natural, doe-eyed appearance. Bling-y brides can choose a more dramatic effect. Just keep in mind that more dramatic styles may mean additional ���fill-in��� applications, increasing overall time and cost. retouching needed! Keep the look With proper care and routine touchup appointments, the extensions can stay on as long after the wedding as the bride wants. Otherwise, expect them to last four to eight weeks. Photo-ready, all day Things to consider In addition to creating a wideeyed appearance, LiquiFan extensions keep brides photoready all day. No eye makeup For all the perks these extensions boast, budget-conscious brides may find them outside their spending comfort zones. Here is Sara Lancaster after the application of eyelash extensions. Expect to pay $250 for the initial full set, $125 for a partial set and $40 to $75 for a fill. Some may consider the maintenance a bit high, as well. People who tend to rub their eyes, pick at their eyelashes or vigorously scrub their faces will want to be extra careful. Also, use only oilfree makeup and cleansing products, otherwise the bond will deteriorate. However, for some bridal pampering ��� or a unique shower gift ��� consider saying ���eye do��� to LiquiFan eyelash extensions. FREEMAN MANAGEMENT Phil Paige - Group Publisher ppaige@conleynet.com Bill Yorth - Editor-in-Chief...........................513-2671 byorth@conleynet.com Mary Reardon - Managing Editor...............513-2657 mreardon@conleynet.com Jim Baumgart - Freeman Group Ad Director 513-2621 jbaumgart@conleynet.com Tim Haffemann - Circulation Director....513-2640 thaffemann@conleynet.com Matt Marlett - Plant Manager......................513-2633 mmarlett@conleynet.com Patricia Scheel - Prepress Manager...........513-2690 pscheel@conleynet.com NEWS DEPARTMENT Local News - Mary Reardon.........................513-2657 news@conleynet.com Sports - Lee Fensin..........................................513-2667 lfensin@conleynet.com Death Notices - Shana Duffy.......................513-2618 obits@conleynet.com Newsroom Fax...........................................262-542-8259 CLASSIFIEDS: 542-2211 Hours: M -F 8 a.m. - 5 p.m. PHOTO REPRINTS Color reprints are $25 each. Call 542-2501 PAGE REPRINTS Go to www.gmtoday.com/freemanreprints The Freeman is printed on recycled newsprint. 230341001 230596001 We need your gently used clothing, accessories, furniture and home decor! Consign items you no longer use. Call or click for more information. www.georgieconsignment.com for her... a large, varied selection of brand name & luxury items at affordable prices! ��� Jewelry ��� Apparel ��� Purses ��� Accessories and for her home... shop a unique selection of home furnishings and decor! ��� Furniture ��� Art ��� Home Accents Local Pick-up and Delivery Sendiks Town Center - Across from BMO Harris Bank 262.754.0004 ��� Open 6 days a week.