Advantage Newspaper Consultants Company and Customer Newsletter
Issue link: https://www.ifoldsflip.com/i/973083
2850 VILLAGE DRIVE, SUITE 102 FAYETTEVILLE, NC 28304 910-323-0349 (PHONE) 910-323-9280 (FAX) WWW.NEWSPAPERCONSULTANTS.COM "I have been an Advantage customer for five years. Our first campaign for New Britain and Bristol went over goal and has increased revenue every year. In Willimantic, we needed to add a big feature with a big pop. We beat goal again! This success not only excites our sales team, but it excites our customers. And we have learned from it! We learned how to sell a different way." Your TV magazine is part of your brand... make sure the cover of your TV magazine includes your logo or newspaper name! The logo can be added by your composing/layout team when they place the ads in the TV magazine template OR, contact your listings/pagination provider to supply them with your logo so that it can be included in the template each week. Reach new advertisers - without the dog and pony show. Let us help you devise a bundled media campaign that puts your advertisers in front of all your readers - print, digital and mobile. Allocate a percentage of TMR ad revenue to your annual digital sales goals! Contact your ANC Division Sales Manager or call 910-323-0349 to learn more about TMR or to schedule your 2018 campaign! Break through the digital ad sales barrier! Total Market Reach (TMR) is a concentrated revenue generation initiative specifically designed for local, commu- nity newspapers. This approach to advertiser acquisition enables newspapers to attract new advertisers as well as those advertisers who have left the newspaper in the past. Unlike other revenue generation programs, Total Market Reach enables the newspaper to maintain day-to-day operations and maintain regular sales during the time frame of the initiative. Total Market Reach offers advertisers the ability to reach their entire market with one buy. The mix of all of the core products offers the solution to fractured media and show- cases the dominance of newspaper media. This program attracts advertisers with frequency packages which gives the newspaper an opportunity to grow these advertisers into high end accounts within the core products. Michael Schroeder, Editor, Publisher and Owner The New Britain Herald, The Bristol Press, The Willimantic Chronicle & The Block Island Times CUSTOMERS ARE SAYING…