Advantage Newspaper Consultants Company and Customer Newsletter
Issue link: https://www.ifoldsflip.com/i/973083
"We were on the verge of eliminating our TV Week after several years of not generating any significant advertising revenue. However, we were concerned about eliminating any value for our subscribers. So, in a last ditch effort we partnered with Advantage Newspaper Consultants to redesign our TV Week, develop a more compelling rate structure and conduct a two week sales blitz utilizing 4-legged sales calls with a ANC representative. The results exceeded our wildest expectations as we generated well over $100,000 in annualized revenue, almost all of which was incremental." High Octane Training Days The SALES ADVANTAGE program includes planning time with the newspaper management and the option of an additional field day with your sales team. The program is presented in two half-days (AM and PM depending on staff size) ensuring your staff can still provide revenue on training days. A sample of the topics are: 1. Planning Your Sales Week in 30 Minute Increments 2. Prospecting Decision Makers – Finding the person that can say YES 3. Your Weekly Telethon – Creating a FULL sales schedule 4. The Sales Call – Part One – Establishing yourself as a partner and the Instant Needs Analysis 5. The Sales Call – Part Two – Presenting Solutions 6. The Sales Call – Part Three to Infinity – The process never ends 7. Closing Business with the Sales Advantage – How to land business Seeking Beta Partners The SALES ADVANTAGE is accepting newspaper publishers as Beta Partners with training taking place starting mid-May 2018. Becoming a Beta Partner will bring the program to your newspaper at a deeply discounted rate while helping ANC to fine tune the new program. "Too many programs come to market as if they have all the answers" said Getler. "I would like a few select newspaper executives to see the program and provide feedback that will helps us offer exactly what newspapers need today." Only two Beta Partners will be chosen for the month of May 2018. Please call Susan Jolley at 910-323-0349 or e-mail her at susan@newspaperconsultants.com by May 11, 2018. More details on the SALES ADVANTAGE program will be announced in June 2018. Program booking will be on a first come/first served basis. As a lifelong learner, Getler is constantly reading and learning about selling and marketing techniques. He is also an avid podcast listener. "Each week, I consume hours of podcasts from sales, marketing and digital experts," said Getler. "The media world continues to change. It is important to me to stay on top of the latest developments. I look forward to bringing what I discover to Advantage clients through our new training course." CUSTOMERS ARE SAYING… Rob Ritterbusch, Advertising Director Times Publishing Company Erie Times-News and www.GoErie.com Where We'll Be... June 7-8 , 2018 Illinois Press Assoc. Convention (Bloomington, IL) June 15-16, 2018 Oklahoma Press Assoc. Convention (Shawnee, OK) June 19-20, 2018 Mission One: Revenue (Atlanta, GA) June 27-30, 2018 Arkansas Press Assoc. SuperConvention (Eureka Springs, AR) July 19-21, 2018 Alabama Press Assoc. Summer Convention (Orange Beach, AL) September 9-11, 2018 Inland Annual Meeting (Chicago, IL) September 13-14, 2018 HSPA Annual Conference (Indianapolis, IN)