NewsBeat

March 2018 NewsBeat 3 PA New York Press Association CONFERENCE A N D T R A D E S H O W If you need inspiration, motivation, innovation, or powerful strategies, NYPA's spring conference and trade show has what you need. Whether you are new to your position or have years of expertise and knowledge, this conference will provide actionable take-aways to improve performance. Our comprehensive agenda has something for everyone. 64 workshops, 2 keynote speakers, contest awards, innovative tradeshow vendors, networking functions and more! Participate in discussions on new and emerging technology and trends. Learn new tricks. Network with colleagues. Share best practices and great ideas. Special keynote address: Lincoln Millstein — SVP and special assistant to the CEO, Hearst Newspapers: "Print will save the newspaper industry" Don't miss this compelling luncheon speech Saturday at noon. Take advantage of our special "BRING THE TEAM!" discount packages – as low as $49 per person for 64 workshops!! For reporters: • Investigative reporting • FOIL Open Government • Libel • Online public records resources • Reporting for narrative content • Time management • Mobile video For editors: • Using analytics to drive newsroom decisions • Monetizing local sports coverage • Why journalism matters • Coaching writers • How your website design affects audience interaction • Transforming newsrooms for the age of the smartphone • Website design critiques • Do more by learning when to say no • Social media's impact on the future of newspapers For publishers: • Identifying and building new audiences • Easy to execute consumer marketing for acquisition and retention • Monetizing email newsletters • Diversifying revenue • Data benchmarking • When digital disruption comes to town • Ticketing for dollars • Events: what to do, what not to do – lessons learned For ad reps: • Powerfully persuasive telephone skills • Laser listening • Prospecting and goal setting • Maximizing print revenue in the digital age • Ad sales 101 • Digital dollars For ad managers: • Hiring, sculpting and retaining an A-Team • 12 ideas to drive revenue • What your salespeople are doing v. what they should be doing • How to get from where you are to where you need to be • What to look for when recruiting top salespeople PLUS… Two days of technology training from Russell Viers, Video, Photography and Design workshops, Editors' roundtable, Publishers' roundtable, Innovative ad ideas. Conference registration and hotel reservation information are available online at www.nynewspapers.com . Don't delay! Make your hotel reservations today. The hotel reservation deadline to take advantage of our special group rates is March 23rd, but the rates are subject to availability so reserve your rooms today.

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