March 2018 NewsBeat 11
Newspaper inserts influence shopping
and drive newspaper consumption habits
By KIRSTEN BALLARD
n their latest one-pager,
the results of two Morning Consult
studies, commissioned by the
News Media Alliance in December
2017 and January 2018, paint a
picture of American consumers' use
of the newspaper for deals and
coupons, as well as how newspaper
inserts affect planned and actual
shopping behavior.
— Reprinted from NewsMedia Alliance
I
Surveys conducted by Morning Consult for News Media Alliance.
December 5-8, 2017, 2,193 US Adult respondents. Margin of error +/- 2%;
January 11-14, 2018, 2,201 US Adult respondents. Margin of error +/- 2%.
