The Inlander

February, 2018

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. INL ANDER T H E Stay engaged. Find solutions. Move forward. The media and #MeToo A LEGAL NOTICE COLUMN: PAGE 12 FEBRUARY 2018 VOL. 33, NO. 2 YUNT, CONTINUED ON PAGE 9 SEE YOU IN SAN DIEGO IN FEBRUARY Then in September for the return of the Annual Meeting to Chicago I look forward to seeing everyone in San Diego for both the upcoming Family Owners & Next Generation Leadership Conference February 24-25 preceding the Eighth Annual Mega-Conference, Fe b r u a r y 2 6 - 2 8 , 2018 held at the Manchester Grand Hyatt! The program is shaping up to be one of the all-time b e s t M e g a - C o n f e r e n c e through our collab- oration with the Southern Newspaper Publishers Association (SNPA) and the Local Media Association (LMA). This year will be the first of hopefully many years as we include News Media Alliance (NMA) as a conference partner and we welcome our friends from the California News Publishers Association (CNPA) as our state press association affiliate. As we start the new year, we also look toward the future. We are already planning important 2018 meeting dates for your planning calendars: The very successful THE Revenue Conference retur ns in 2018! Our members raved about the first THE Revenue Conference in Austin, Texas and we are looking forward to another "repeat performance" in April. You asked for a conference devoted strictly to generating more newspaper revenue—and our plans again this year are to do just that! THE Revenue Conference is returning April 11 & 12 in Chicago at the world-famous Willis Towers (most of you still refer to the iconic Chicago building as the Sears Tower) in downtown Chicago. The REPORT FROM THE PRESIDENT TOM YUNT FEBRUARY 26-28 IN SAN DIEGO A PROGRAM RIPPED FROM THE HEADLINES BY MARK FITZGERALD With programming by Inland and other associations known for keeping their members abreast of the latest industry developments with prac- tical, actionable information, past Key Executives Mega-Conference programs have always presented a timely take on the urgent issues of the day. But the 2018 Mega-Conference program seems not just timely—but practically clairvoyant in the way so many sessions line up with unfolding media industry events. Consider this general session scheduled for Tuesday afternoon: " F a c e b o o k m e e t s t h e p r e s s " presented by Alex Hardiman, head of news products for Facebook. On Jan. 21—just a month before H a r d i m a n ' s M e g a - C o n f e r e n c e session—Facebook announced it would make dramatic changes to its news feed, favoring content liked or shared by a user over branded content from publishers. Newspapers and other media fear that the changes will sending their audience numbers tumbling—as it has in a couple of Latin American nations where Facebook tested the changes. They also fear that it will cut into the revenue they came make from Facebook, especially from custom produced and branded videos that are most media companies top source of revenue on the social media giant with margins of 50% and upward after expenses for production and paid media. Hardiman, who leads the product and engineering teams for News, is s ch e d u l e d t o d i s c u s s h ow t h e company is collaborating with publishers to build news products through its Facebook Journalism Project. The former marketer and manager of products for The New York Times now "oversees news experiences for Facebook's two billion monthly users," the mega- website notes. Another general session at the Me g a-Conference focuses on a subject that has been a burning issue since the U.S. presidential campaign, but that in recent weeks has been top-of-mind in the media because it seems to be having more real-life consequence: "Fake news." In a single day in late January, a man was ar rested for alle gedly threatening to murder staff at CNN's Atlanta headquarters because of its "fake news," and the pope condemned "fake news" as comparable to the "crafty serpent" who lied to Eve in the Garden of Eden. The panel discussion schedule for the opening day of Mega-Conference, "Real tools for combatting fake news," will be moderated by David Chavern, president and CEO of the News Media Alliance. For the first time, NMA is joining Inland, the Local Media Association and the Southern Newspaper Publishers Association at the Mega-Conference. T h e C a l i f o r n i a N e w s p a p e r Publishers Association is also a host for the meeting in San Diego Feb. 26-28. The complete program can be found on the Me g a-Conference website, 'Newsonomics' analyst Ken Doctor will deliver Mega-Conference's opening keynote Ken Doctor, the widely-quoted media analyst, will be the opening day keynoter at the Key Executives Mega-Conference Monday, Feb. 26. The consultant and author of "News- onomics: Twelve New Trends That Will Shape the News You Get," is an in- demand speaker at media industry events. Doctor coined the word Newsonom- ics to describe the new discipline of understanding the money flow within the print and broadcast transition to digital. He operates his own website and writes a popular weekly "Newsonomics Of" column for the Nie- man Journalism Lab. His digital media experience includes 21 years with Knight Ridder, then the nation's second-largest newspaper group. He served in a variety of roles at Knight Ridder, including as managing editor of the St. Paul (Minn.) Pioneer Press and as vice president of Knight Ridder Digital. Doctor is also an analyst for the consumer research firm Outsell, and has experience with licensing, corporate development, business development and syndication.

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