The Inlander

December 2017

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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SEE YOU IN SAN DIEGO! The Mega of all conferences is a must-attend event I write my December column with a great deal of excitement and anticipation. I'm looking forward to seeing everyone in warm (did I say warm?) and scenic San Diego for the eighth Key Executives Mega-Conference, February 26-28 at the Manchester Grand Hyatt! The program is shaping up to be one of the best and continues our valued collaboration with the Southern Newspapers Association (SNPA) and Local Media Association (LMA). And, for the first time this year, we are happy to include the News Media Alliance (NMA) as a conference partner and we welcome our friends from the California News Publishers Association (CNPA) as our state press associ- ation affiliate. This year, the Mega-Conference will adopt a four-track program offering actionable infor- mation focusing on the best and most current ways to grow revenue, expand audiences—and identify new business opportunities. Prelim- inary topics in the four tracks include: • Building Value in Our Core Brands Now Mailed from Sterling, Ill. INL ANDER THE Stay engaged. Find solutions. Move forward. Are new election rules helping union drives? LEGAL NOTICE: PAGE 6 DECEMBER 2017 VOL. 31, NO. 12 REPORT FROM THE PRESIDENT TOM YUNT YUNT, CONTINUED ON PAGE 9 FEBRUARY 26-28, 2018 EXPLORING NEWS AT MEGA- CONFERENCE, FROM THE "FAKE" TO THE HYPERLOCAL AND BEYOND BY MARK FITZGERALD Hundreds of industry leaders are flocking to the Key Executives Mega-Conference in San Diego February 26 through 28 for three reasons: To learn how to better generate revenue, generate revenue and generate revenue. Yet, they will undoubtedly also stay for sessions that revolve around an equally vital component of media business—the news. David Chavern, the president and CEO of first-time Mega-Conference partner News Media Alliance, leads a session on a topic that has galva- nized national attention: "fake news." This session will look at what happens when fake news intersects with the truth—and how publishers have reacted when their newspapers' real reporting is tarred as fake. "There have been a number of unfortunate instances where communities have been torn apart by bad facts, and the local newspaper was called upon to react and pick up the pieces. In many other cases, publishers are barraged by accusations that their journalism is fake," Chavern told megaconference.com. One example was lived by Chavern's co-presenter at the session on fake news, Travis Quast, publisher of the Twin Falls (Idaho) Times-News. In this case, the newspaper had to deal with reports from national news outlets such as the Drudge Report and Breitbart News that turned a report of a sex crime by a couple of juve- niles into a narrative about Islamist terrorism in the heartland of America. News—hyperlocal neighborhood news—will be the focus of a session on Nextdoor, a social network that newspapers can leverage to deepen their ties to their communities. Presenting the session will be Nextdoor's vice president of communications and policy, Steve Wymer, and Matthew Hall, editorial and opinion director for The San Diego Union-Tribune, which is part- nering with Nextdoor. For the U-T, Nextdoor offers an opportunity to get hyperlocal news generated by resi- dents of neighborhoods, to amass data from the neigh- borhood and grow engagement between residents and the paper. Nextdoor is a way to reach out to U-T's audience, Wymer told megaconference.com: "Long gone are the days when journalists can simply rely on readers, listeners and viewers to come to us. We need to meet consumers on the platforms they use, find them in the places they frequent. The U-T's partnership with Nextdoor is a way to do that, well." Local, local, local will also be the theme of a presen- tation from the Solutions Stage by TownNews.com, which will present success stories from publishers who are generating revenue with digital local guidebooks. For the complete program of Solution Stage presen- tations, see page 7. ECLIPSING 'FAKE NEWS' In a continuing campaign for news literacy, the Daily Herald in suburban Chicago published this editorial poster in its Nov. 19 issue. The editorial was generally well received by the paper's print and digital audience, Editor and Senior Vice President John Lampinen said. "We... have a duty to help the public to become discerning consumers of news and information and a duty to defend the press against cynical assaults that undermine an institution that is fundamental to our liberties," he said.

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