The Inlander

October 2017

Digital Edition of the Inland Press Association. Offering financial research, salary compensation survey, training for advertising, classifieds, editorial, circulation, social media, human resources, special sections and niche products.

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Mailed from Sterling, Ill. INL ANDER THE Stay engaged. Find solutions. Move forward. MEET CAMERON NUTTING WILLIAMS MEMBER FOCUS PAGE 4 OCTOBER 2017 VOL. 32, NO. 10 REPORT, CONTINUED ON PAGE 17 OUR BIG GOAL: MAKING A BETTER WORLD FOR NEWSPAPERS AND INLAND MEMBERS It is with a great deal of excitement and humility that I assume the Inland leadership role as your newly elected association president. I take seriously the position and the responsibility asso- c i at e d w i t h t h e title and fully plan to build upon the g r e a t w o r k o f Chairman, Doug Heimstra and so many great Inland l e a d e r s w h o preceded me. For the coming y e a r , w e a r e d e v e l o p i n g a n aggressive business plan and significant strate gic long-range goals for the organization. In my opinion, extremely audacious goals that I believe will position Inland, our members and the industry to successfully navigate the future of the Inland Press Association and the newspaper industry we support and champion. Audacious goals to be sure, but I firmly believe it's achievable for many reasons including, but not limited to: Inland's valued members, associates, key stra- tegic vendors, Inland's history and legacy and the leadership the association has provided our members and the news- paper industry for 130 years. The history is long and deep. For more than a century, the Inland Press Association has been a faithful industry friend, support mechanism, educator and champion of the newspaper industry through good and challenging times. Your association will continue to be that trusted, dependable, industry associ- ation visionary you can rely upon to keep your priorities Inland's priorities. Then there are the people of Inland, REPORT FROM THE PRESIDENT TOM YUNT 2017 JOINT ANNUAL MEETING OF INLAND AND SNPA BY ALL ACCOUNTS, AN ANNUAL GATHERING THAT 'MEASURED' UP BY MARK FITZGERALD It would be impossible to sum up in one word the joint Annual Meeting Sept. 10 to 12 that brought hundreds of Inland and Southern Newspaper Publishers Association members plus a score of industry experts for the wide-ranging sessions presented in Colorado Springs. Yet in the word cloud that the joint Annual Meeting generated, one word would likely loom larger than any other: Metrics. At session after session, speakers emphasized the digit in a digital era. In his keynote subtitled "The shifting nature of our businesses," Jeremy Gilbert, the director of stra- tegic initiatives for The Washington Post, noted that many things haven't changed for the industry since the dawn of digital. "What has changed?" he said. "Metrics. Metrics let us know how much (our audiences) read, how much they care, and how much they c o n s u m e t h e j o u r n a l i s m yo u produce." And The Post, increasingly held up as the newspaper doing the digital transition most successfully, is all in on metrics, Gilbert said. The in-house analytics platfor m, Spectr um, measures everything from social media shares, time spent on content, page views, and even what the paper calls "subscriber propensity," that is a measure to predict how likely a frequent viewer can be converted to a subscriber. "It's not that we ask our journalists to chase clicks and likes," Gilbert said, "but we believe part of their job is to connect the journalism they produce with the people they who consume it." The metrics theme came up repeatedly as well when identifying opportunities more and more news- papers are exploring such as video. There were these numbers from YouTube's head of strategic part- nership development, Uzo Ometo: Almost 5 billion videos are watched on YouTube every day; 8 in 10 of people aged 18 to 49 watch a YouTube video in an average month; and—for newspapers—adding live streaming to video offerings increase channel World Series victory leap John Starks of the Daily Herald in suburban Chicago took first-place in the News Picture-Sports category of the News Photo Contest for this shot of Chicago Cubs players celebrating their first World Series victory in 108 years. Complete results of the Inland News Photo and Newsroom Contests begin on page 5. ANNUAL, CONTINUED ON PAGE 12 Jeremy Gilbert, director of strategic initiatives for The Washington Post, keynoted the Tuesday, September 12 sessions.

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